App Store Optimization (ASO) is getting increasingly popular while the app store market is dominated by two major actors: Apple and Google. Both of these stores have their own specificities that need to be understood in order to build a strong ASO strategy. This article underlines the 3 biggest ASO differences. Read the rest of this post on AppLift blog. Since the apparition of mobile applications, two app stores clearly shape the mobile app ecosystem. Of course, …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Finance||15.8.0||January 31, 2017||2.21|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 2854 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 15.8.0 released on January 31, 2017
• Minor enhancements.
Version 5.9.0 released on June 15, 2016
•Bug fixes and enhancements
Version 5.8 released on May 17, 2016
- NEW: Turn on purchase alerts on your iPhone to be notified when your Card is charged, so you can keep an eye on spending in real-time. Be sure to allow notifications in your iPhone settings to take advantage of alerts. Remember, you can adjust which alerts you receive at any time within “Push Notifications” in the Amex Mobile app settings. - The latest app is now available for iPad so you can quickly log in with Touch ID and access your account, rewards, and offers.
Version 5.8.1 released on May 26, 2016
- Turn on purchase alerts on your iPhone to be notified when your Card is charged, so you can keep an eye on spending in real-time. Be sure to allow notifications in your iPhone settings to take advantage of alerts. Remember, you can adjust which alerts you receive at any time within “Push Notifications” in the Amex Mobile app settings. - The latest app is now available for iPad so you can quickly log in with Touch ID and access your account, rewards, and offers. - Bug fixes.
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Access your American Express® account from virtually anywhere with the Amex® Mobile app. Take advantage of what your U.S. personal, Small Business, and Corporate accounts have to offer: track spending and rewards, find offers, pay your bill, and enjoy features available only in the app. Touch ID login and 3D Touch on supported devices give you quick access to features so you can get the most out of your Membership. STAY ON TOP OF YOUR SPENDING Track recent purchases with a timeline of your activity, and sort your charges by amount and date. Easily see your payment status and pay your bill from virtually anywhere. Check your spending power to find out if your purchase(s) will be approved*. For Basic Card Members: filter transactions to see spending and subtotals for each Card on your account. FIND SAVINGS WITH AMEX OFFERS Discover offers from places you shop, dine, travel, and more, and add offers to your Card with just a few taps. Explore a map of nearby offers and get personalized alerts so you don’t miss out on savings. ENJOY PEACE OF MIND WITH REAL-TIME ALERTS Turn on purchase alerts to be notified when your Card is charged so you can stay on top of daily spending and unexpected charges. Receive instant fraud alerts if suspicious activity is detected, and verify charges with just a few taps so you can get right back to using your Card. EXPLORE REWARDS AND BENEFITS Check your rewards balance and find ways to use Membership Rewards® points - from gift cards to credits on your statement.** For eligible Card Members: refer a friend and earn rewards when friends and family get an American Express Card through your referral. For Platinum Card® and Centurion® Members: find an airport lounge on the go. Locate nearby lounges and plan for an upcoming trip by searching the 1,000+ lounges in the American Express Global Lounge Collection℠. Plus, seamlessly access Platinum Concierge, Travel or your Customer Care Professionals through the app. *Approval based on account status at time of request ** Terms and Conditions for the Membership Rewards® program apply. Visit membershiprewards.com/terms or call 1-800-AXP-EARN (297-3276) for more information. Participating partners and available rewards are subject to change without notice. The value of Membership Rewards points varies according to how you choose to use them. To learn more, go to www.membershiprewards.com/pointsinfo. App and app features are available only for eligible Card accounts in the United States. American Express® Prepaid Cards and cards issued by non-American Express issuers are not eligible. To log in, Card Members must have an American Express user ID and password or create one in the app. All access to and use of this app is subject to and governed by the American Express End User License Agreement, Terms of Service and Privacy Statement.
Amex Mobile Ranking History | Finance
Amex Mobile daily app ranking in Finance category for the last 30 days.
Amex Mobile Worldwide Rankings | Finance
Amex Mobile rankings per country in Finance category.
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App Keyword Tool
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Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
As an app developer, you may have been asking yourself this crucial question: how am I going to monetize my app. Today, we are going to explore what are the most interesting options. Different options to monetize your app It is important to know all the possibilities that you have to monetize your app. The “paid app “business model Firstly, you can simply sell your app. This is the “paid app” business model. For instance, …