Today, we’re having the pleasure to interview another of our ASO experts, Lee Blyth, founder of Approots (app full stack growth company). 1. Tell us a bit about yourself and your company? I’ve been working in Mobile Marketing and ASO for a long time. I’m from London (born and bred) and have been in Mobile most of my career, starting at Microsoft in 2007 when the iPhone 1 launched. My consultancy, Approots, is a full …
United States / English
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Finance||15.8.0||January 31, 2017||3.96|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 2045 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 15.8.0 released on January 31, 2017
Version 5.9.0 released on June 15, 2016
•Bug fixes and enhancements
Version 5.8 released on May 17, 2016
- NEW: Turn on purchase alerts on your iPhone to be notified when your Card is charged, so you can keep an eye on spending in real-time. Be sure to allow notifications in your iPhone settings to take advantage of alerts. Remember, you can adjust which alerts you receive at any time within “Push Notifications” in the Amex Mobile app settings. - The latest app is now available for iPad so you can quickly log in with Touch ID and access your account, rewards, and offers.
Version 5.8.1 released on May 26, 2016
- Turn on purchase alerts on your iPhone to be notified when your Card is charged, so you can keep an eye on spending in real-time. Be sure to allow notifications in your iPhone settings to take advantage of alerts. Remember, you can adjust which alerts you receive at any time within “Push Notifications” in the Amex Mobile app settings. - The latest app is now available for iPad so you can quickly log in with Touch ID and access your account, rewards, and offers. - Bug fixes.
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Access your American Express® account from virtually anywhere with the Amex® Mobile app. Take advantage of what your U.S. personal, Small Business, and Corporate accounts have to offer: track spending and rewards, find offers, pay your bill, and enjoy features available only in the app. Touch ID login and 3D Touch on supported devices give you quick access to features so you can get the most out of your Membership. STAY ON TOP OF YOUR SPENDING Track recent purchases with a timeline of your activity, and sort your charges by amount and date. Easily see your payment status and pay your bill from virtually anywhere. Check your spending power to find out if your purchase(s) will be approved*. For Basic Card Members: filter transactions to see spending and subtotals for each Card on your account. FIND SAVINGS WITH AMEX OFFERS Discover offers from places you shop, dine, travel, and more, and add offers to your Card with just a few taps. Explore a map of nearby offers and get personalized alerts so you don’t miss out on savings. ENJOY PEACE OF MIND WITH REAL-TIME ALERTS Turn on purchase alerts to be notified when your Card is charged so you can stay on top of daily spending and unexpected charges. Receive instant fraud alerts if suspicious activity is detected, and verify charges with just a few taps so you can get right back to using your Card. REWARD YOURSELF Explore your Card benefits and easily use Membership Rewards® points for eligible charges. *Approval based on account status at time of request App and app features are available only for eligible Card accounts in the United States. American Express® Prepaid Cards and cards issued by non-American Express issuers are not eligible. To log in, Card Members must have an American Express user ID and password. Enrollment is available in the app. iPhone and iPod touch are registered trademarks of Apple Inc. All access to and use of this app is subject to and governed by the American Express End User License Agreement, Terms of Service and Privacy Statement.
Amex Mobile Ranking History | Finance
Amex Mobile daily app ranking in Finance category for the last 30 days.
Amex Mobile Worldwide Rankings | Finance
Amex Mobile rankings per country in Finance category.
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SEO revolutionized the way companies optimize the visibility of their websites. Fifteen years later, another optimization tool is gaining traction among the apps’ developers community. Creativity is just the first step Having a great idea is just the first step in a long and complicated process. If you wanna be the next Mark Zuckerberg, you should rather think about “marketing”, “advertising” and “optimization”. Totally, there are more than 775.000 apps available on the App Store …