This week’s blog post comes from Maciej from Whalla Labs (@WhallaLabs), mobile development company. Learn everything you need to know about app micro-interactions to increase your app engagement. Are you about to launch a brand new mobile app? Let’s make a quick checklist: great idea? Of course. Perfect information architecture? Checked. Bugs? None. Beautiful design? Yes. App Store Optimization (ASO)? Prepared. Micro-interactions? Wait, what? Micro-interactions are a hot topic lately and you’ve probably heard of …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Shopping||3.7.2||November 16, 2017||5.0|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 608 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have screenshots with the optimized screen dimensions for each device. We hope that users can see how great your app is. Make sure that your first two screenshots showcase your best features, as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 3.7.2 released on November 16, 2017
Smarter, better, faster, stronger – we’ve done away with some annoying bugs to get the app back on track. Nice.
Version 3.7.1 released on October 31, 2017
That feeling when the bugs in the app have been obliterated and shopping ASOS is lit again.
Version 3.7 released on October 24, 2017
What’s new? The ASOS app's ante has officially been upped with a fresh new feature. Our brand new navigation tool will get you to the styles you love quicker and easier, treating you to the freshest fashion inspiration along the way. Plus, we’ve tweaked our product filters so you can seek out your ideal occasion and fit. Yes!
Version 3.6 released on September 22, 2017
Exciting things are brewing but they’re on a strictly need-to-know basis! Watch this space for updates to the app dropping soon >>>
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The ASOS app is home to everything you know and love about ASOS.com – that’s amazing fashion and major style advice for 20-somethings – but on your phone, which means you can shop 850+ brands and scoop free delivery and returns with a few taps. More ASOS app perks: • Apple Pay, for easy, speedy checkout • My Recommendations (a tailor-made edit personalised to you) • A seamless experience between devices (synced Saved Items and shopping bag) • Sale alerts and promotional nudges, so you always stay up to date • Handy catwalk videos and 360-degree views of products • Delivery to 242 countries worldwide
ASOS Ranking History | Shopping
ASOS daily app ranking in Shopping category for the last 30 days.
ASOS Worldwide Rankings | Shopping
ASOS rankings per country in Shopping category.
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Today’s guest post is brought to us by Eugine Dychko, Content Manager at ComboApp. This article discusses about the expansion of Ad-Blocking and how the mobile ecosystem will adapt consequently. Find out 3 useful tips for app developers to adjust their app marketing strategy. Mobile Web Ads can now be Blocked on iOS The launch of Apple’s ad blocking apps has called for many discussions about its impact on the mobile ad industry. Even though …