In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Business||3.7||December 05, 2017||4.5|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 2360 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 3.7 released on December 05, 2017
· Shiny new design for the Activity tab. · Basecamp's Share extension now accepts multiple files at once. · Tons of bug fixes including some issues with iOS 11 and iPhone X.
Version 3.6.1 released on November 05, 2017
· Because you asked: Choose multiple images and attach them all at once! · By popular request: New calendar picker for selecting due dates on to-dos—now you can see the day of the week when picking dates. · Videos are now included in recent images in the strip across the attachment picker. · Plus several under-the-hood fixes, improvements, and crash fixes.
Version 3.6 released on October 18, 2017
· Improved Sketching! Choose colors, change thickness, draw on images! · New for iOS 11! Drag images and files into Campfires, Pings, and Docs & Files · Redesigned sheet for attaching files, images, and sketches. · Fixed a few iOS 11 compatibility issues.
Version 3.5.4 released on September 22, 2017
· Experimental: Quick jump to projects, teams, recently visited, and people (two-finger swipe from top-edge). · Horizontal Rule and Indent tools in text editor. · Keyboard shortcuts on iPad (hold 'command' to reveal). Works on iPad Pro with Smart Keyboard and iPad with external keyboards. · Better experience when answering Check-ins while catching-up on Hey!
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Running your business on email, texts, and meetings? It’s time to switch to Basecamp 3 instead. Trusted by hundreds of thousands of businesses worldwide, Basecamp is the saner, organized way to manage projects and communicate within your company. Inside every Basecamp project you’ll find six core tools that will transform your business for the better: 1. To-dos for tracking work. 2. A Message Board for posting announcements and updates. 3. A Campfire chat room for quick casual chats with the team. 4. A Schedule for posting deadlines and milestones, 5. Docs & Files for organizing all the assets and notes everyone needs to do their work. 6. Automatic Check-ins to get insights from the team on a regular basis. Instead of using MESSY EMAIL CHAINS... ...you’ll use message boards to keep the conversation organized, centralized, and on the record. Instead of CONSTANTLY REMINDING PEOPLE WHAT TO DO... ...Basecamp’s to-do’s keep everything on track. If anything’s late or requires follow up, Basecamp lets you know and holds everyone accountable. Instead of MEETINGS THAT WASTE TIME AND MONEY... ...Basecamp’s Automatic checkins prompt people to write up what they’ve worked on every day, every week, once a month — it’s up to you. Instead of WONDERING WHAT'S GOING ON... ...you’ll use Basecamp’s reports to get the big picture on what’s going on. Across projects, you can see what’s overdue, who’s working on what, what worked was completed on a given day, and much more. “Simply put, we get more work done, quicker, and better. Productivity is up. Errors are down. Clients are happier.” -Patrick Sheffield, Moore Communications Group “I no longer have to wonder whether I've asked for something to be done or whether it has in fact been done. Every member of my team is more accountable than we were before Basecamp.” -John Drover, Roebothan McKay Marshall “For the first time in a long time our team is truly collaborating, and everyone is moving in the same direction, with the same goals. It's truly remarkable how quickly things have changed in just a week.” -Ryan Sullivan, WP Site Care Note: This app works with Basecamp 3 (the newest major version released October 2015). Basecamp 2 (released March 2012) and Basecamp Classic (released February 2004) accounts require the Basecamp 2 app. Tap “View More by This Developer” to get it.
Basecamp 3 Ranking History | Business
Basecamp 3 daily app ranking in Business category for the last 30 days.
Basecamp 3 Worldwide Rankings | Business
Basecamp 3 rankings per country in Business category.
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This is a very interesting guest post coming from Kate Abrosimova, Content Marketing Director at Yalantis (mobile application development company). This article goes through mobile app branding and talks about three fundamental things that mobile app owners need to define about their brands: brand personality, brand visual identity, and brand relationships. Learn how to do so below. Identify your brand Your brand is defined by the experience that customers have when they interact with your …