This week, we had the pleasure to interview Frederic Delga, Business Strategy Director at MobPartner, to discuss about mobile advertising and paid acquisition. With the increasing number of apps in the App Store and the fierce competition, it is sometimes necessary to use paid acquisition in complement to App Store Optimization, if the budget allows it, in order to have a successful App Marketing strategy. What’s makes MobPartner’s ad network unique? MobPartner is a pay for performance mobile marketing …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Food and Drink||1.0.0||August 01, 2016||0.0|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1590 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your app is still in the first version. Did you plan any updates? Users love new features.
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Version 1.0.0 released on August 01, 2016
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Introducing the Baskin-Robbins mobile app — with special deals and features designed to make every trip to Baskin-Robbins a little bit sweeter. GET BASKIN-ROBBINS DEALS You can get access to coupons and promotions right from the app! Any time there’s a special offer or flavor update, you’ll be one of the first to know about it! PAY RIGHT FROM THE APP Paying for your favorite treats is now simpler than ever. You can add and manage gift cards right from the app. Then, all you have to do is scan your app at the register and you’re good to go! You can also manage and reload your Baskin-Robbins Card right from the app. CELEBRATE MORE EVENTS There’s always a reason to celebrate at Baskin-Robbins! Stay on top of Baskin-Robbins events as well as any events that you create and manage through the app. We’ll remind you about all the upcoming birthday parties, anniversaries, play dates and any other excuses you find to celebrate! LOCATE A SHOP Whether you’re heading home from a game or wandering around after a late movie at the theater, finding the closest Baskin-Robbins is always just a tap away! SEND A MOBILE GIFT CARD You’re not the only one excited for ice cream! Feel free to send a mobile gift card to anybody with a sweet tooth. Just choose a design and send the card digitally via email or text message. BROWSE THE MENU Stay up to date with new flavors, seasonal treats, nutrition information and pink spoon ratings. In addition, using the Baskin-Robbins app lets you filter out products that contain any allergens that you or your family members may be allergic to.
Baskin-Robbins Ranking History | Food and Drink
Baskin-Robbins daily app ranking in Food and Drink category for the last 30 days.
Baskin-Robbins Worldwide Rankings | Food and Drink
Baskin-Robbins rankings per country in Food and Drink category.
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Your app is great, your icon stands out, your screenshots are done… it’s now time to write your description! I know, I know… it’s not the most exciting part, but it is still a very important factor to work on in your App Marketing strategy. Let me help you with these 5 tips to write the best description possible… Why description matters… A LOT Description copy can be really tricky. Optimizing it is however a …