App Store Optimization is absolutely essential in any app marketing strategy. It can drastically help apps to stand out from the crowded App Store that today counts more than 1.5 million apps. The principal goal behind ASO is to increase app rankings and organic downloads. ASO is often compared to SEO (Search Engine Optimization), aiming at optimizing website’s visibility in search engines. However, if both of these rely on the same core principle, they do …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||News||1.9||November 10, 2015||4.21|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1365 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.9 released on November 10, 2015
Here's what we've been up to on #teamnewsapp: - Bugs, man. We fixed some, including an annoying one that would sometimes stop you from getting all the way to the top of the feed when you double-tapped the alert stream tab. (PS! Did you know that was a thing you could do?) - Photos, we love them. And now they look even better than before. - You like sharing quotes from the app. And now when you do, you'll pull in the headlines too. And now back to your regularly scheduled programming.
Version 1.8 released on October 27, 2015
Here’s What We’ve Been Up To On #teamnewsapp: - In this release we made lots of changes that aren't ~visible~, but that make the app better faster stronger. - And we made one big visible change: we've built you a Today widget. If you're already a pro at these, you know the drill. If you've no idea what we're talking about, it's a hidden-ish but useful iOS feature that lets you add information-y widgets to your "Today" view (the one next to notifications). To add ours, activate your Today view by swiping down from the top of your homescreen, and then scroll to the end till you see an 'edit' button. That'll show you a list of all the available widgets that are either installed or available to add. Tap the + to add ours. And now back to your regularly scheduled programming.
Version 1.7 released on October 12, 2015
Here’s What We’ve Been Up To On #teamnewsapp: - First - yes, we changed our name. OG News App now known as BF News App. Same great flavour. - Some of you have very strong feelings about unread badges Some of you will now see a ~variation~. Send us your feedback anytime, but remember we can’t reply to app reviews. - We have a new visual indicator of when things are loading. We are calling it our “chill indicator”. We are also taking suggestions on naming. And now back to your regularly scheduled programming.
Version 1.6 released on September 24, 2015
Here’s What We’ve Been Up To On #teamnewsapp: - Hello, Apple Watch wearer. We’ve got something just for you: introducing the BuzzFeed News App #forthewatch. Our Watch app includes everything you’d expect. Let us know how it feels to be all caught up all the time. (See what we did there...) - Don’t have an Apple Watch? That makes many of us. It’s cool. Stay tuned, there is much awesome coming to the iOS app imminently. - And by imminently we mean right this very second if you've got iOS 9 installed. Spotlight Search (that thing that happens when you swipe down on your homescreen) now indexes our app. Some big piece of news happening in the world? Try typing a couple newsy keywords into Spotlight - you'll see results from the News App for your quickly catching up needs. And now back to your regularly scheduled programming.
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The BuzzFeed News app brings you the most important and most interesting stories from around the world, hand-picked by our editors. With the BuzzFeed News app for iOS and the Apple Watch, you’ll quickly catch up on what’s going on around the world. We make the news easy to follow. Whether it’s a tweet or a Vine, a BuzzFeed News exclusive or a compelling piece of reporting from elsewhere, our editors will make sure you don’t miss out on what people are talking about. We make the news easy to understand. Our editors know that when something happens, the who, why, when, and how matter just as much as the what. We’ll make sure you’ve got context and background to major news events as they happen. We make the news easy to manage. Need to know when something big is happening in the world of technology, politics, or entertainment? Need the latest updates on major breaking news? Passionate about sports or LGBT issues? We’ve got you covered with customizable notifications. We make the news easy to share. Read something in the app that moves you? Share it with a friend or colleague, straight from the app. We make it easy to get the news - even on your wrist. Customize your Apple Watch experience with the BuzzFeed News app - whether you want to receive our notifications as the news happens or browse through the app at your leisure and at a glance.
BF News Ranking History | News
BF News daily app ranking in News category for the last 30 days.
BF News Worldwide Rankings | News
BF News rankings per country in News category.
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Today’s guest post comes from Timur Taepov, Founder of JustForward.co – App Marketing Agency. In this post, Timur shows us how creating a podcast can leverage your app marketing strategy and drive organic downloads to your app. App marketing is getting more expensive The number of apps in app stores is increasing drastically every day. According to Statista, as of May 2015, there are 1.5 million apps in Google Play and 1.4 million apps in …