United States / US English


Birchbox, Inc.,

Store Category Version Last Update Avg. ratings
Apple Shopping 2.12 (7) February 22, 2018 4.5

ASO Score & Checklist

App Name
Your app name is too short. 8 characters

Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.

App Description
Your app description is way too short. 336 characters

You have 336 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.

You could add some screenshots.

It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.

Great! You have released a new version of your app less than 3 months ago.

Version 2.12 (7) released on February 22, 2018

Version 2.11.2 released on December 11, 2017
Misc bug fixes and Holiday Shop Promos

Version 2.11.1 (4) released on November 30, 2017
Several bug fixes

Version 2.11 released on November 09, 2017
Holiday Shop Purchase full-size versions of samples you love from your box history Misc. bug fixes

Unlock all AppTweak features, start your 7-day free trial

Start your free trial

App Description

Shop gifts and favorites, get style ideas and inspiration, and more. ○ Track and customize your monthly box ○ View your box history and purchase full-size versions of samples you love ○ Explore holiday offers, ideas, videos that have been picked just for you ○ Find and buy products you love, while earning loyalty points along the way

App Screenshots

Birchbox Screenshot Birchbox Screenshot Birchbox Screenshot Birchbox Screenshot

Birchbox Ranking History | Shopping

Birchbox daily app ranking in Shopping category for the last 30 days.

Birchbox Worldwide Rankings | Shopping

Birchbox rankings per country in Shopping category.

Unlock all features after signing up

Get more ASO recommendations, app rankings, store data, keywords insights and more.

Start your free trial

App Keyword Tool

Use AppTweak Keyword tool to audit, optimize and monitor your keywords effectively.

Mobile App Analytics

All insights and data to measure your app’s performance over time and across countries.

Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.

  • App Store Optimization (ASO): App Name And Keywords

    We had the great opportunity to contribute once again to Apptamin’s blog (app preview video company), hosted by Sylvain Gauchet. This guest post is a complete and up-to-date guide to iOS app name and keywords optimization. Find everything you need to know to master your Apple App Store keywords optimization and improve your discoverability. Learn effective strategies from data driven case studies. Read the entire post on Apptamin’s blog. Your app is live and available …

  • How to Define Your Mobile App Brand

    This is a very interesting guest post coming from Kate Abrosimova, Content Marketing Director at Yalantis (mobile application development company). This article goes through mobile app branding and talks about three fundamental things that mobile app owners need to define about their brands: brand personality, brand visual identity, and brand relationships. Learn how to do so below. Identify your brand Your brand is defined by the experience that customers have when they interact with your …