This week, we’re happy to host a guest post from Liza, Сontent Marketing Manager at SplitMetrics, an app A/B testing tool helping users to increase app conversions. Discover this step-by-step guide of a never-failing A/B testing strategy! Store metadata refinement is the first thing that comes to mind of mobile publishers once they hear about App Store Optimization (ASO). For sure, keywords, app name, subtitles, etc. are extremely important for app’s discoverability in the stores. …
United States / US English
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Travel||2.0.0||December 19, 2017||1.75|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1331 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 2.0.0 released on December 19, 2017
We have been re-building our app for new ios versions as well as based on user feedback. This is the first ios version of a couple updates that are coming.
Version 1.4.0 released on January 05, 2017
Bug fixes and style changes
Version 1.3.0 released on October 05, 2016
Bug fixes, rebranding
Version 1.2.0 released on August 26, 2013
3/28 – We have improved real-time data delivery capabilities (a) Data can be refreshed after 3 minutes (b) And when you select “Current Travel Info” from the menu it refreshes all the data that is more than 3 minutes old automatically 4/4 – We have added (a) An FAQ section to the CDOT Mobile app information (b) CDOT News blog feed (c) GOI70 which provides the best times to travel the I-70 corridor as well as deals from local businesses to make your stay more enjoyable
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Colorado Roads has the most accurate data about what’s happening on Colorado’s highways in real-time. Quite simply, we want to help you get to where you need to go quickly and safely as you travel throughout the beautiful state of Colorado. Our App is refreshed / updated frequently with the most up-to-date travel information available so be sure to check in regularly. What You Get Colorado Roads will provide travelers with: •speeds and travel times •road conditions •incidents and road closures •road work to include construction and maintenance activities •and data from Colorado Roads's closed circuit television cameras All available in real-time -- and based upon your location. The information Colorado Roads provides on Colorado Roads is enhanced with data from: •weather data from Weather Underground •directional maps from Google •as well as offers and deals from businesses near you All in an effort to provide you with the most complete travel data. Your Privacy is Important to Us Colorado Roads Mobile will NOT: •make available any of your personal information •sell any of your personal data •transmit your location outside of your device Your data is analyzed only in aggregate and used only for the purposes of improving and enhancing the features and performance of the application.
Colorado Roads Ranking History | Travel
Colorado Roads daily app ranking in Travel category for the last 30 days.
Colorado Roads Worldwide Rankings | Travel
Colorado Roads rankings per country in Travel category.
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This is a very interesting guest post coming from Kate Abrosimova, Content Marketing Director at Yalantis (mobile application development company). This article goes through mobile app branding and talks about three fundamental things that mobile app owners need to define about their brands: brand personality, brand visual identity, and brand relationships. Learn how to do so below. Identify your brand Your brand is defined by the experience that customers have when they interact with your …