This week, we’re happy to collaborate once again with Steve Young from AppMasters.co. 2015 has been an intense year for the app industry: new products, new improvements and major enhancements have surfaced. Apple and Google, the two dominant players, have both released considerable developments. What impact will these changes have on App Store Optimization (ASO)? Find below 7 key ASO takeaways from 2015. Read the entire post on AppMasters blog. Looking back at 2015, can …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Productivity||2.5.0||September 28, 2017||4.19|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 670 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 2.5.0 released on September 28, 2017
What’s new in Cortana 2.5.0: • We improved the user experience so Reminders are easier for you to create and manage. • Fixed internet connection issue for iOS 9 devices Thanks for using Cortana!
Version 2.4.0 released on June 28, 2017
What’s new in Cortana 2.4.0 • Smart suggestions to help you do things fast • Chitchat buttons, so fun with Cortana is just a tap away Thanks for using Cortana!
Version 2.4.1 released on July 20, 2017
What’s new in Cortana 2.4.1 • Optimized smart suggestions Thanks for using Cortana!
Version 2.4.2 released on July 31, 2017
What’s new in Cortana 2.4.2 • Widgets are enabled so you can quickly take action and check your reminders. Thanks for using Cortana!
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Get Cortana and never miss a beat! Bring your personal assistant to your phone to help you keep track of the important stuff wherever you are, across your devices. Set a reminder on your PC to pick something up at the store and she’ll alert you on your phone when you get there. If traffic’s a mess and you need to leave early to make that meeting, Cortana’s got your back. If you need to find a fast answer or info on a flight or package, just ask. And Cortana is a truly personal assistant who gets to know you better all the time so she can help track the things you’re passionate about, like your favorite artist or sports team, and give you smarter recommendations.
Cortana Ranking History | Productivity
Cortana daily app ranking in Productivity category for the last 30 days.
Cortana Worldwide Rankings | Productivity
Cortana rankings per country in Productivity category.
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App Keyword Tool
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This is a very interesting guest post coming from Kate Abrosimova, Content Marketing Director at Yalantis (mobile application development company). This article goes through mobile app branding and talks about three fundamental things that mobile app owners need to define about their brands: brand personality, brand visual identity, and brand relationships. Learn how to do so below. Identify your brand Your brand is defined by the experience that customers have when they interact with your …