It was all over the news, the Apple Worldwide Developers Conference (WWDC) 2014 took place on 2 – 6 June in San Francisco. Among many other announcements, Apple unveiled its new Operating Systems iOS8 and OSX10.10. New tools for developers were also introduced. We will review the major changes that will actually have an impact on App Store Optimization. Are you ready? Let’s do this! iOS8: the big change? It’s official; the Apple App Store …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Finance||4.7||February 22, 2017||4.88|
ASO Score & Checklist
- ● App Name
Your app name looks great!
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Don’t forget to include the most important and relevant keywords for your app. They have a huge weight in the App Store algorithm. This can therefore improve your discoverability. No idea? Check out our Keywords tool.
- ● App Description
Your app description seems to be too short.
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It's only 894 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 4.7 released on February 22, 2017
Version 4.7.1 released on February 28, 2017
Version 4.6 released on January 29, 2017
Version 4.6.1 released on February 03, 2017
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With iOS 8, video is coming to the App Store. And it’s a great opportunity for you to leverage a new marketing asset and get more engaged customers. The App Preview videos that you will be able to submit (just like you do for your screenshots) some time this fall have a very specific format. But the fact that there are constraints and limitations to what you can do doesn’t mean you can’t create a …