Rishan from Yodel Mobile is one of our ASO Experts and he’s answered our questions on App Store Optimization (ASO). Discover his insights below! 1. Tell us a bit about yourself and your company? I’ve worked in the mobile industry for the past 5 years. Having come from a mobile innovations and insights background, I was quick to realise the importance and impact that mobile would have on brands, businesses and everyday users for the …
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EWG's Healthy Living
Environmental Working Group,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Shopping||2.2.3||November 03, 2017||3.11|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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You can improve it by adding a few relevant keywords. Check out our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 2002 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 2.2.3 released on November 03, 2017
Version 2.2.2 released on May 28, 2017
Enhancements and bug fixes
Version 2.2.1 released on October 27, 2016
Version 2.2.0 released on May 24, 2016
+ You can now browse for the best sunscreens from EWG’s Sunscreen Guide.
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From food to shampoo – we are exposed to chemicals every second, yet we know very little about them. To navigate this complicated world and make safer choices, EWG combined two of our most popular resources to form our Healthy Living App. Now, the product health and safety ratings for over 200,000 food and cosmetics products are simply one click away. Scan a product Review its rating. Pick the better choice. It’s that simple. Get to Know the databases behind the app: Get to Know: EWG’s Skin Deep Have you ever counted how many cosmetics or personal care products you use in a day? Chances are it's about 10. Through those 10 products you expose yourself to more than 126 ingredients a day. Most people use these products without a second thought, believing that the government must certainly be policing the safety of the mixtures in these myriad containers. But it doesn’t. That’s why EWG created Skin Deep -- the world’s largest personal care products safety reference tool. It offers easy-to-navigate safety ratings for nearly 80,000 products. See our full methodology. - http://www.ewg.org/skindeep/site/about.php Get to Know: EWG’s Food Scores How do we know what we’re eating, really? There are so many claims on food labels these days, and ingredients no one can pronounce. We created EWG’s Food Scores because we all want to know what we’re putting in our bodies. Food Scores rates more than 80,000 foods, 5,000 ingredients and 1,500 brands. Many other food apps rate food products on nutrition, but EWG went two steps further. Products are rated based on three elements: nutrition, ingredient concerns and degree of processing. We combine these three scores into a single overall product score. We weigh nutrition most heavily, ingredient concerns next and processing relatively lightly. We rate all foods on a 1 to 10 scale, with the best foods scoring a 1 and the worst foods scoring a 10. See our full methodology. - http://www.ewg.org/foodscores/content/methodology
EWG's Healthy Living Ranking History | Shopping
EWG's Healthy Living daily app ranking in Shopping category for the last 30 days.
EWG's Healthy Living Worldwide Rankings | Shopping
EWG's Healthy Living rankings per country in Shopping category.
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App Keyword Tool
Use AppTweak Keyword tool to audit, optimize and monitor your keywords effectively.
This week, we’re happy to host a guest post from Liza, Сontent Marketing Manager at SplitMetrics, an app A/B testing tool helping users to increase app conversions. Discover this step-by-step guide of a never-failing A/B testing strategy! Store metadata refinement is the first thing that comes to mind of mobile publishers once they hear about App Store Optimization (ASO). For sure, keywords, app name, subtitles, etc. are extremely important for app’s discoverability in the stores. …