Once again, we’re having the pleasure to collaborate with AppLift - mobile app marketing platform. This guest post reviews the four most important things to do before your app launch. A great pre-launch strategy can help growing your user base before the app is even on the store yet. Read the rest of this post on AppLift blog. As an app developer or marketer, do you know how important it is to have strong app launch strategy? …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Shopping||5.2.2||November 16, 2017||2.0|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1346 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 5.2.2 released on November 16, 2017
We’ve updated the APP to make holiday shopping easier than ever. • Holiday Gift Guide – A curated gift guide for quick and painless holiday shopping. • Apple Pay – Complete your order faster with Apple Pay. • Bug fixes – You spoke, we listened. We’ve made improvements based on your feedback.
Version 5.2.1 released on November 08, 2017
Version 5.2.0 released on November 01, 2017
▪Check out faster with Apple Pay ▪My Express, manage your Express NEXT account, view Rewards, Offer, Sales and Messages in one place ▪Performance improvements with Express AR ▪Bug fixes
Version 5.1.9 released on October 18, 2017
Check out faster with Apple Pay
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Are you a fashion fanatic? You've come to the right place. In addition to insider access to the latest trends, exclusive offers & EXPRESS NEXT Rewards, enjoy visual search, faster checkouts and instantly add coupons to your digital wallet. So basically, you get all the perks of being a fashion-insider without worrying about the paparazzi. Also available on Apple Watch! • Get app-exclusive offers • See a look you love? Use our visual search feature to snap a pic and shop! • Be the first to know about new arrivals & the latest trends • Add your EXPRESS NEXT account to your digital wallet for quicker checkout & redeem Rewards • Add coupons to your digital wallet • Scan items in-store to see details & customer reviews • Find an EXPRESS store • View app-exclusives, offers and sales at a glance in the new Offers section. We’re listening! Keep the feedback coming by going to the Help menu under More in your EXPRESS App to tell us what you think, or contact us at firstname.lastname@example.org. Be sure to keep an eye out for more app improvements and new features. By clicking INSTALL, you consent to the installation of this app on your mobile device and any updates or upgrades, including for performance and functionality purposes. You can uninstall the app at any time. www.express.com Express, 111 5th Ave. New York, New York 10011
Express Ranking History | Shopping
Express daily app ranking in Shopping category for the last 30 days.
Express Worldwide Rankings | Shopping
Express rankings per country in Shopping category.
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App Keyword Tool
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Another great guest post brought to us by Florence Broder, content manager at AppsFlyer. In this article, Florence gives us a few tips on deep linking and warns us about its misuse. When it comes to the desktop links users are accustomed to jump from site to site and from medium to medium with ease. It’s not an issue to see a link on social media or an email, click it, and it brings to the …