This week, we’re happy to host a guest post from Liza, Сontent Marketing Manager at SplitMetrics, an app A/B testing tool helping users to increase app conversions. Discover this step-by-step guide of a never-failing A/B testing strategy! Store metadata refinement is the first thing that comes to mind of mobile publishers once they hear about App Store Optimization (ASO). For sure, keywords, app name, subtitles, etc. are extremely important for app’s discoverability in the stores. …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Photo & Video||1.1||September 27, 2015||0.0|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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You can improve it by adding a few relevant keywords. Check out our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 669 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.1 released on September 27, 2015
-= v1.1 =- - Compatibility for iOS 8 and iOS 9 - Autofill support - iPad UI improvements
Version 1 released on November 16, 2014
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With iOS 8, video is coming to the App Store. And it’s a great opportunity for you to leverage a new marketing asset and get more engaged customers. The App Preview videos that you will be able to submit (just like you do for your screenshots) some time this fall have a very specific format. But the fact that there are constraints and limitations to what you can do doesn’t mean you can’t create a …