This week, we had the pleasure to interview Frederic Delga, Business Strategy Director at MobPartner, to discuss about mobile advertising and paid acquisition. With the increasing number of apps in the App Store and the fierce competition, it is sometimes necessary to use paid acquisition in complement to App Store Optimization, if the budget allows it, in order to have a successful App Marketing strategy. What’s makes MobPartner’s ad network unique? MobPartner is a pay for performance mobile marketing …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Health & Fitness||4.5.4||November 07, 2017||4.89|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1463 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have screenshots with the optimized screen dimensions for each device. We hope that users can see how great your app is. Make sure that your first two screenshots showcase your best features, as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 4.5.4 released on November 07, 2017
Minor bug fixes.
Version 4.5.3 released on October 26, 2017
Fixing a few minor layout fixes.
Version 4.5.2 released on October 19, 2017
Dropbox Sync users: This is an important update that addresses backing up and syncing to Dropbox. After updating, the app will guide you through a one-time refresh of your Dropbox sync data.
Version 4.5.1 released on May 24, 2017
4.5.1: Fixed the appearance of text for users who use stones
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Dieting is hard enough. But when you work hard, hop on the scale, and see a number that's higher than yesterday? Well, that's just not fair! It's time to tame the scale! Happy Scale smooths out your daily scale weights to predict your true weight loss. • SEE YOUR TRUE PROGRESS: Happy Scale uses sophisticated math to learn the true trend of your progress. You can see what you're really losing each week. • NO MORE PLATEAUS: Use the moving average progress tracking options to see steady progress every day! • SLOW AND STEADY WINS THE RACE: Have a lot to lose? Break your weight loss goal into small, incremental milestone goals so you can focus on short-term, achievable goals! • THE PERFECT SUPPLEMENT: Use this app in conjunction with other popular apps. Weight entries can be automatically imported from apps that support exporting to the Apple Health app, and Happy Scale will export all your weights to Apple Health so other apps can see them. • IMAGINE YOUR SUCCESS: See predictions about what you'll weigh in the future if you keep up your current trends, and set commitment goals for yourself! • WORKS ON ALL YOUR DEVICES: Seamlessly sync between your iPhone and iPad! So, have your previous diets failed because you lost motivation? Try Happy Scale today and join thousands of users who use this app to TAME THE SCALE! Notice: This app optionally integrates with Apple Health. It is an opt-in feature that's accessible from the Settings menu.
Happy Scale Ranking History | Health & Fitness
Happy Scale daily app ranking in Health & Fitness category for the last 30 days.
Happy Scale Worldwide Rankings | Health & Fitness
Happy Scale rankings per country in Health & Fitness category.
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App Keyword Tool
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Today’s guest post is a little special. It is brought to us by Maximilian Lehmann, App Store Optimization expert at ASO-Perform-Apps (German ASO consulting company). In his post, Maximilian offers us the results of 5 very interesting ASO keywords experimentations he made on the App Store. His objective was to try understanding the recent Apple App Store algorithm changes. Find out his 5 insightful discoveries right away. The Apple App Store, a complex and ever-growing …