This week, we’re interviewing Nathan Vander Heyden, founder of TranslateLab (app localization agency). Discover the atypical background of Nathan, who started as a freelance translator and ended up founding his own company to help indie developers localize their App Store Optimization (ASO) globally. 1. Tell us a bit about yourself and your company. How long have you been involved in ASO or app marketing? I started working as a freelance translator, mainly in the automotive …
United States / US English
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Food and Drink||5.14||March 20, 2017||4.7|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1297 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 5.9.1 released on October 23, 2016
Carrot fact #203: Carrot seeds are so small that is takes 3,000 of them to make a pound.
Version 5.8 released on October 11, 2016
Carrot fact #57: Holtville, CA is known as "The Carrot Capitol of the World". They hold an annual festival and parade celebrating carrots. Bug fixes and performance improvements.
Version 5.8.1 released on October 13, 2016
Carrot fact #313: The first orange carrot appeared in the Netherlands in the 17th century as a result of cross-breeding red carrots with yellow ones. Dutch growers did this to celebrate Halloween. Not really but we wish! Bug fixes and performance improvements.
Version 5.7 released on September 13, 2016
Fun Carrot Fact #38: “Carrots are the 7th most highly consumed fresh vegetable in the United States"
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Instacart Ranking History | Food and Drink
Instacart daily app ranking in Food and Drink category for the last 30 days.
Instacart Worldwide Rankings | Food and Drink
Instacart rankings per country in Food and Drink category.
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App Keyword Tool
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This week, we’re having the pleasure to present you to our German ASO expert Johannes, from Growfirst. Discover his background, app marketing experiences and insights on organic growth strategies. 1. Tell us a bit about yourself and your company? I’m 25, from Munich & began my journey in the field of app marketing during the 6. semester of my bachelor’s degree. Back then I worked at the mobile development agency NEXT Munich as an inhouse …