Our ASO Expert, Laurie Galazzo, was interviewed by RaiseMetrics, A/B testing platform provider. Get a glimpse of her answers below. Read the full discussion on RaiseMetrics blog. Why do you think ASO has become such an important aspect of app marketing over the last few years? App Store Optimization (ASO) has become increasingly popular over the last few years, as the amount of mobile apps have kept increasing phenomenally on the stores. Indeed, with over …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Shopping||4.11.0||January 16, 2018||4.82|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1163 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 4.11.0 released on January 16, 2018
We’ve fixed some bugs for a better app experience and made a few changes to checkout so that applying and removing promos, rewards, and bonus cash is as easy as pie. Apps have New Year’s resolutions too. One of ours is to get more feedback this year, so tell us what you love, hate, or would like to see next at firstname.lastname@example.org.
Version 4.10.0 released on December 11, 2017
We’ve made some security and checkout enhancements and fixed some bugs for a better app experience. Have ideas for new features or ways you’d improve the app? Send us your feedback at email@example.com. Happy holidays!
Version 4.9.0 released on November 14, 2017
Order Tracking: Check on the status of your orders, just in time for the holiday season! Simply go to your Account, tap on My Orders and click through to access your tracking number. Checkout Updates: We've made it easier for you to confirm that your promos were applied and see when you've got Rewards and Bonus Cash to spend. Happy saving! Holiday Theme: We’ve added some seasonal sparkle to make your shopping experience a little bit brighter this holiday season. We’ve also made a few enhancements and fixed some bugs for a better app experience. Send us your feedback at firstname.lastname@example.org. Happy holidays!
Version 4.8.1 released on October 28, 2017
Cardholders: We’ve made updates to make it easier than ever to see your Rewards and track your points. Just link your card in the Wallet section to check it out! We’ve also made a few enhancements and fixed some bugs for a better app experience. Hit us up at email@example.com if you have anything to share!
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You asked for a faster, easier way to shop Old Navy on your phone and we delivered. Our all-new and improved Old Navy app is a #musthave for shoppers on-the-go. • Discover: Explore our entire assortment, from covetable new arrivals to year-round classics across all departments. • Find: Rockstar obsessed? Searching for a particular color? Find your next wardrobe must-have with our search and filter tools. • Buy: Our updated, mobile-friendly checkout process lets you add faves to your bag and check out in seconds. • Save: Easily find and apply our best offers and promos on the app. Access and redeem Rewards, Super Cash, and more with just a few taps. • Manage: Hey, Old Navy cardholders! It’s never been easier for you to manage your Gap Inc. credit cards. Check your balance, track Rewards and points, and pay your bill in our app’s Wallet section. • Know: No more FOMO. Stay in the loop with instant alerts about offers and big sales. Download our shiny new app and see for yourself. Your feedback is important to us. Tell us what you want to see in the app by emailing us at firstname.lastname@example.org. And stay tuned for new features on the way!
Old Navy Ranking History | Shopping
Old Navy daily app ranking in Shopping category for the last 30 days.
Old Navy Worldwide Rankings | Shopping
Old Navy rankings per country in Shopping category.
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This article was generously submitted by Krista McLandress, Marketing Manager at AppsBuilder – a professional, yet easy to use mobile app development platform. In this guest post, Krista tackles a controversial subject and compares app design innovation vs templates and themes usage. If she thinks that hand coded apps will not disappear, she points out how time-consuming it can be to craft an entire new app design. App developers should sometimes focus more on their app business …