Once again, we’re having the pleasure to collaborate with AppLift - mobile app marketing platform. This guest post reviews the four most important things to do before your app launch. A great pre-launch strategy can help growing your user base before the app is even on the store yet. Read the rest of this post on AppLift blog. As an app developer or marketer, do you know how important it is to have strong app launch strategy? …
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OWA for iPhone
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Business||1.0.12||December 28, 2015||2.84|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1023 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your app is still in the first version. Did you plan any updates? Users love new features.
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Version 1.0 released on July 10, 2013
Version 1.0.1 released on August 12, 2013
- Contact Sync turned on by default with a new installation - Bug fixes
Version 1.0.10 released on June 04, 2015
- Minor bug fixes
Version 1.0.11 released on November 24, 2015
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IMPORTANT: You need to have the latest update of Office 365 for business to use this app. If you’re not sure about your account status, please contact your IT department before installing. With OWA for iPhone you can: Get work done faster with email - Organize your email quickly with Conversation View, Mark as Junk, Flag, and Categories - Quickly search or browse email in all folders including Outlook Favorites Manage your schedule with ease - Schedule meetings using attendee free/busy and room finder - View shared calendars including delegate support - Use your voice to look up a contact or bring up your schedule Keep business data secure - Remote wipe erases only your corporate data in OWA for iPhone and leaves your personal data on the device alone - Separate passcode for OWA for iPhone provides an additional layer of security Requirements: - The mailbox must be on the latest update of Office 365 for business or Exchange Online - iPhone must be iPhone 4S or higher and have iOS 6 or higher
OWA for iPhone Ranking History | Business
OWA for iPhone daily app ranking in Business category for the last 30 days.
OWA for iPhone Worldwide Rankings | Business
OWA for iPhone rankings per country in Business category.
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App Keyword Tool
Use AppTweak Keyword tool to audit, optimize and monitor your keywords effectively.
Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
Your app is great, your icon stands out, your screenshots are done… it’s now time to write your description! I know, I know… it’s not the most exciting part, but it is still a very important factor to work on in your App Marketing strategy. Let me help you with these 5 tips to write the best description possible… Why description matters… A LOT Description copy can be really tricky. Optimizing it is however a …