This week’s blog post comes from Maciej from Whalla Labs (@WhallaLabs), mobile development company. Learn everything you need to know about app micro-interactions to increase your app engagement. Are you about to launch a brand new mobile app? Let’s make a quick checklist: great idea? Of course. Perfect information architecture? Checked. Bugs? None. Beautiful design? Yes. App Store Optimization (ASO)? Prepared. Micro-interactions? Wait, what? Micro-interactions are a hot topic lately and you’ve probably heard of …
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OWA for iPhone
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Business||1.0||July 10, 2013||2.84|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1023 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your app is still in the first version. Did you plan any updates? Users love new features.
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Version 1.0 released on July 10, 2013
Version 1.0.1 released on August 12, 2013
- Contact Sync turned on by default with a new installation - Bug fixes
Version 1.0.10 released on June 04, 2015
- Minor bug fixes
Version 1.0.11 released on November 24, 2015
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IMPORTANT: You need to have the latest update of Office 365 for business to use this app. If you’re not sure about your account status, please contact your IT department before installing. With OWA for iPhone you can: Get work done faster with email - Organize your email quickly with Conversation View, Mark as Junk, Flag, and Categories - Quickly search or browse email in all folders including Outlook Favorites Manage your schedule with ease - Schedule meetings using attendee free/busy and room finder - View shared calendars including delegate support - Use your voice to look up a contact or bring up your schedule Keep business data secure - Remote wipe erases only your corporate data in OWA for iPhone and leaves your personal data on the device alone - Separate passcode for OWA for iPhone provides an additional layer of security Requirements: - The mailbox must be on the latest update of Office 365 for business or Exchange Online - iPhone must be iPhone 4S or higher and have iOS 6 or higher
OWA for iPhone Ranking History | Business
OWA for iPhone daily app ranking in Business category for the last 30 days.
OWA for iPhone Worldwide Rankings | Business
OWA for iPhone rankings per country in Business category.
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App Keyword Tool
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Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
Testing your app before you launch is more than advised; it’s inevitable if you want your app to succeed and avoid bad surprises. There are multiple ways of evaluating your app’s efficiency. In this post we will give you various options that hopefully will guide you in your app pre-launch phase. Preliminary Testing with iOS Simulator If you’re an app developer, you probably already know the iOS Simulator, installed as part of the Xcode tools …