In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
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Passport Parking, LLC,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Travel||1.1.3||December 16, 2016||3.16|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description is way too short.
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You have 450 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.1.3 released on December 16, 2016
Bug fixes and improvements
Version 1.1.0 released on March 06, 2015
Version 1.0.1 released on January 02, 2015
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ParkBoston, created by the City of Boston, provides an easy and convenient way to pay for on-street parking using your iPhone or iPad. You can also login to our secure website to access parking charges, parking history, profile information and print parking receipts. Registration is free and you are never under any obligation to use the application once you register. Look for ParkBoston logos on the meter to determine availability in your area.
ParkBoston Ranking History | Travel
ParkBoston daily app ranking in Travel category for the last 30 days.
ParkBoston Worldwide Rankings | Travel
ParkBoston rankings per country in Travel category.
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App Keyword Tool
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It is a common mistake to think that SEO (Search Engine Optimization) does not matter in terms of ASO (App Store Optimization). Many app developers leave aside important factors on which it is highly recommended to work to increase chances of success in the app world. Find out our 4 tips to optimize your SEO in your App Marketing strategy… Go for SEO! Launching an app is very challenging. Well, obviously only if you intend …