Rishan from Yodel Mobile is one of our ASO Experts and he’s answered our questions on App Store Optimization (ASO). Discover his insights below! 1. Tell us a bit about yourself and your company? I’ve worked in the mobile industry for the past 5 years. Having come from a mobile innovations and insights background, I was quick to realise the importance and impact that mobile would have on brands, businesses and everyday users for the …
United States / US English
Principal Financial Group,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Finance||1.11.56||August 06, 2017||1.91|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1420 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.11.56 released on August 06, 2017
removed image/phrase from login screen
Version 1.11.55 released on July 21, 2017
Cordova software upgraded to 6.5 and a few navigation changes.
Version 1.10.54 released on June 06, 2016
Minor navigation bug fixes
Version 1.10.52 released on April 18, 2016
•Incorporated our new logo – but we’re still the same great company •Updated the design and look to better represent who we are and where we’re headed •Optimized the navigation •Critical bug fixes
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The future. At your fingertips. View your retirement and insurance accounts from the Principal Financial Group® anytime and anywhere – with this free and secure mobile app. IRA and individual investment accounts are available on principal.com. Log in to the app for retirement account information and : * •View defined contribution, defined benefit, nonqualified and employee stock ownership plan details •Check account balances, vested balances, and loan balances, if applicable •Change your contribution rate to the plan •Transfer money between investment options Or log in for insurance information and tools: •Dental – View or email your ID card, search for a network dentist, and view benefits and claims •Group Disability – View benefits and claims, access Employee Assistance Program info •Individual Disability - View policy, premium and owner information •Life – View benefits, access Travel Assistance info •Vision – Submit claims, view or email ID card, view benefits and claims, access VSP discount info * The availability of information and functionality will vary depending on your employer’s plan type(s). To make changes not available on the app, log in to the full website at principal.com. Some screens may contain more information than is illustrated in the samples. Insurance products are underwritten by Principal Life Insurance Company, a member of the Principal Financial Group®.
Principal® Mobile Ranking History | Finance
Principal® Mobile daily app ranking in Finance category for the last 30 days.
Principal® Mobile Worldwide Rankings | Finance
Principal® Mobile rankings per country in Finance category.
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App Keyword Tool
Use AppTweak Keyword tool to audit, optimize and monitor your keywords effectively.
Landing pages can be extremely useful in any App Marketing strategy. Indeed, if well designed and carefully crafted, they can help increase conversion rate drastically. It is also a good way to raise app’s awareness and popularity. Having a strong online presence is unavoidable to achieve success. In this blog post you will see how you can benefit from having a landing page and we’ll give you 4 tools to help you create one. Why …