Principal® Mobile

United States / US English

Principal® Mobile

Principal Financial Group,

Store Category Version Last Update Avg. ratings
Apple Finance 1.11.56 August 06, 2017 1.91

ASO Score & Checklist

App Name
Your app name is too short. 17 characters

Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.

App Description
The length of your description looks great. 1420 characters

You have 1420 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.

You could add some screenshots.

It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.

Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.

Version 1.11.56 released on August 06, 2017
removed image/phrase from login screen

Version 1.11.55 released on July 21, 2017
Cordova software upgraded to 6.5 and a few navigation changes.

Version 1.10.54 released on June 06, 2016
Minor navigation bug fixes

Version 1.10.52 released on April 18, 2016
•Incorporated our new logo – but we’re still the same great company •Updated the design and look to better represent who we are and where we’re headed •Optimized the navigation •Critical bug fixes

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App Description

The future. At your fingertips. View your retirement and insurance accounts from the Principal Financial Group® anytime and anywhere – with this free and secure mobile app. IRA and individual investment accounts are available on Log in to the app for retirement account information and : * •View defined contribution, defined benefit, nonqualified and employee stock ownership plan details •Check account balances, vested balances, and loan balances, if applicable •Change your contribution rate to the plan •Transfer money between investment options Or log in for insurance information and tools: •Dental – View or email your ID card, search for a network dentist, and view benefits and claims •Group Disability – View benefits and claims, access Employee Assistance Program info •Individual Disability - View policy, premium and owner information •Life – View benefits, access Travel Assistance info •Vision – Submit claims, view or email ID card, view benefits and claims, access VSP discount info * The availability of information and functionality will vary depending on your employer’s plan type(s). To make changes not available on the app, log in to the full website at Some screens may contain more information than is illustrated in the samples. Insurance products are underwritten by Principal Life Insurance Company, a member of the Principal Financial Group®.

App Screenshots

Principal® Mobile Screenshot Principal® Mobile Screenshot Principal® Mobile Screenshot Principal® Mobile Screenshot

Principal® Mobile Ranking History | Finance

Principal® Mobile daily app ranking in Finance category for the last 30 days.

Principal® Mobile Worldwide Rankings | Finance

Principal® Mobile rankings per country in Finance category.

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