For the first time, we’re welcoming a guest post from Appsee, mobile app analytics platform. In this article Hannah gives us the checklist to complete in order to build a solid mobile user onboarding strategy. If app pros want users sticking around with their product, they need to be with them every step of the way. From the first time users open the app, app pros need to be there, providing assistance along the way. …
United States / US English
Principal Financial Group,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Finance||1.11.56||August 06, 2017||1.91|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1420 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.11.56 released on August 06, 2017
removed image/phrase from login screen
Version 1.11.55 released on July 21, 2017
Cordova software upgraded to 6.5 and a few navigation changes.
Version 1.10.54 released on June 06, 2016
Minor navigation bug fixes
Version 1.10.52 released on April 18, 2016
•Incorporated our new logo – but we’re still the same great company •Updated the design and look to better represent who we are and where we’re headed •Optimized the navigation •Critical bug fixes
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The future. At your fingertips. View your retirement and insurance accounts from the Principal Financial Group® anytime and anywhere – with this free and secure mobile app. IRA and individual investment accounts are available on principal.com. Log in to the app for retirement account information and : * •View defined contribution, defined benefit, nonqualified and employee stock ownership plan details •Check account balances, vested balances, and loan balances, if applicable •Change your contribution rate to the plan •Transfer money between investment options Or log in for insurance information and tools: •Dental – View or email your ID card, search for a network dentist, and view benefits and claims •Group Disability – View benefits and claims, access Employee Assistance Program info •Individual Disability - View policy, premium and owner information •Life – View benefits, access Travel Assistance info •Vision – Submit claims, view or email ID card, view benefits and claims, access VSP discount info * The availability of information and functionality will vary depending on your employer’s plan type(s). To make changes not available on the app, log in to the full website at principal.com. Some screens may contain more information than is illustrated in the samples. Insurance products are underwritten by Principal Life Insurance Company, a member of the Principal Financial Group®.
Principal® Mobile Ranking History | Finance
Principal® Mobile daily app ranking in Finance category for the last 30 days.
Principal® Mobile Worldwide Rankings | Finance
Principal® Mobile rankings per country in Finance category.
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The Apple App Store is closing for 5 days during the Holiday Season, while this period is actually the busiest in terms of app downloads! We highly encourage you to update your App Store Optimization (ASO) strategy before Christmas in order to benefit from this spike. Discover our latest observations based on download data collected for over 2 years! 2017, busy year for the App Stores! Christmas time and the Holiday season are around the …