This week, we had the pleasure to collaborate with Steve Young, mobile growth hacker and founder of Appmasters.co. His website is dedicated to useful app marketing resources and courses. Discover the first part of our guest post on app keywords. Read the rest of this blog post here. We always say that finding the best keywords for an app is not an easy task. If you’re new to App Store Optimization (ASO), you might be wondering why. Well …
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Southwest Airlines Co.,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Travel||4.8.2||August 11, 2017||1.78|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 778 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 4.8.2 released on August 11, 2017
• Our homepage got an upgrade! We’ve consolidated the Offers and Manage Trips tab for a more seamless experience. • For the first time ever, you can save you contact method in-app. Express check out never felt so good! • Hotel booking is back! You can now book and manage your hotel reservations straight from the navigation drawer. • Updates also include bug fixes and performance improvements.
Version 4.7.1 released on July 12, 2017
We continue to make bug fixes and performance enhancements.
Version 4.6.2 released on June 14, 2017
We made some tweaks for a better user experience. Happy flying!
Version 4.5.1 released on May 24, 2017
Location services have landed! When booking, tap the location icon to populate your closest Southwest hub. Also, take advantage of our Quick Actions via 3D Touch to book a flight, check flight status, or share the app – all from your home screen!
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Ready for takeoff? Our new app is your digital pilot, guiding you through the Southwest experience. It’s packed with easy to use features like express checkout and mobile boarding pass with Apple Wallet. Download our new app and see where it takes you next! Features include: • Check in, book, change, or cancel air reservations • View your upcoming flight’s status, boarding position, and gate information from the home screen • Access your Mobile boarding pass and save it to Apple Wallet • Book or cancel rental car reservations • Check flight status and setup notifications • Add EarlyBird Check-In® to an existing reservation • Enroll in and access your Rapid Rewards account • View travel and weather alerts • Access helpful airport information
Southwest Airlines Ranking History | Travel
Southwest Airlines daily app ranking in Travel category for the last 30 days.
Southwest Airlines Worldwide Rankings | Travel
Southwest Airlines rankings per country in Travel category.
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App Keyword Tool
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