Today, we’re having the pleasure to interview another of our ASO experts, Lee Blyth, founder of Approots (app full stack growth company). 1. Tell us a bit about yourself and your company? I’ve been working in Mobile Marketing and ASO for a long time. I’m from London (born and bred) and have been in Mobile most of my career, starting at Microsoft in 2007 when the iPhone 1 launched. My consultancy, Approots, is a full …
United States / US English
Starbucks Coffee Company,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Food and Drink||4.4.8||December 19, 2017||5.0|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1050 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 4.4.8 released on December 19, 2017
Bug fixes and performance enhancements.
Version 4.4.7 released on December 11, 2017
Better visualization of Reward stars Improvements to the “Search” feature to improve result accuracy Continued improvements to support iPhoneX and iOS 11 Bug fixes for the Apple Watch Mobile Order & Pay performance enhancements
Version 4.4.6 released on November 20, 2017
Bug fixes and performance improvements.
Version 4.4.5 released on October 23, 2017
Mobile Order & Pay updates Share - *You can send a link to fully customized beverages and food directly from the detail page. You can share via the standard sharing features set up on your phone (ex. Text message, email, social channels, etc.). * New Featured Menu * Check out the new carousel view for Featured beverages, food and At-home coffee. Find all your seasonal favorites here. Thank you for all your feedback.
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The Starbucks® app is a convenient way to pay in store or skip the line and order ahead. Rewards are built right in, so you’ll collect Stars and start earning free drinks and food with every purchase. Pay in store Save time and earn Rewards when you pay with the Starbucks® app at many stores in the U.S. Mobile Order & Pay Customize and place your order, and pick up from a nearby store without waiting in line. Rewards Track your Stars and redeem Rewards for a free food or drink of your choosing. Receive custom offers as a Starbucks Rewards™ member. Send a gift Say thanks with a digital Starbucks Card. It’s easy to redeem a gift from email or in the Starbucks® app. Manage cards Check your Starbucks Card balance, add money, view past purchases and transfer balances between cards. Find a store See stores near you, get directions, hours and view store amenities before you make the trip. Music Discover what songs are playing at your local store. Tip your barista Leave a tip on purchases made with the app at many stores in the U.S.
Starbucks Ranking History | Food and Drink
Starbucks daily app ranking in Food and Drink category for the last 30 days.
Starbucks Worldwide Rankings | Food and Drink
Starbucks rankings per country in Food and Drink category.
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This article was generously submitted by Krista McLandress, Marketing Manager at AppsBuilder – a professional, yet easy to use mobile app development platform. In this guest post, Krista tackles a controversial subject and compares app design innovation vs templates and themes usage. If she thinks that hand coded apps will not disappear, she points out how time-consuming it can be to craft an entire new app design. App developers should sometimes focus more on their app business …