This week, we had the privilege to collaborate with Tapdaq, the famous mobile advertising platform. We proudly contributed to their blog with a new guest post on App Store Optimization. Are you struggling with your copywriting? Follow our 4 tips to come up with a great app description and increase your organic downloads. Read the rest of this article on Tapdaq blog. App Store Optimisation (ASO), or “Mobile SEO”, is getting increasingly popular as the number of available …
United States / English
Starbucks Coffee Company,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Food and Drink||4.3||October 26, 2016||4.7|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 980 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 4.3 released on October 26, 2016
New in 4.3 Favourite products! You can save your favourite items by tapping the heart in your order Tap Add another item, or “Menu and Favourites” to view your list of Favourites, then one click to add them to your order Thank you for all your feedback.
Version 4.3.1 released on November 29, 2016
New in 4.3.1 Favourite products (Updates) Customizing an item in to a pre-existing favourite will fill in the heart Previous items saved as favourites will fill in the heart Duplicating favourites provides the correct favourite status You can save your favourite items by tapping the heart in your order Tap Add another item, or “Menu and Favourites” to view your list of Favourites, then one click to add them to your order Thank you for all your feedback.
Version 4.3.2 released on January 30, 2017
New way to pay See your available card balance and quickly access the barcode to pay in store from the green floating button on your home screen. Start an order while signed out Browse the menu, see stores near you and add items to your order. Sign in or create an account to pay and complete your order. Order store location Item availability varies from store to store. Now you can set your store location to see what’s available before adding items to your order. Order navigation New look, new navigation! Tabs offer an easier way to navigate the menu, featured items, view previous orders and favorites. Previous orders In the Previous tab, see recent orders and quickly order again. After you place an order, Previous will display store location, directions, and prep time. No more trips to the wrong Starbucks (or is that just us?) Favorites tab In the last release, we launched the option to save your customized food and drinks to Favorites. With the improved navigation, Favorites are now always on hand. Recommendations As items are added to your order, you will now see suggested items for food or drink pairings. Featured menu Feel like mixing up your routine? Never miss out on what’s new in your local store by viewing featured food and drink items. -- Bugs and fixes: Dynamic character count on a personal message with a digital gift card no longer wonky. Mysterious disappearing navigation when adding a tip from a receipt has been resolved. Improvements made to VoiceOver for payment and order features. Payment method associated with Visa Checkout is now represented correctly when adding money to a card.
Version 4.2 released on June 07, 2016
New in Release 4.2 Touch ID: Tired of typing your password in when you’re standing in line? Save time and keep it secure using Touch ID. We now support Touch ID as an alternative to your password for Starbucks card reloads and gift purchases. Bug fixes: Many fixes and performance enhancements to the Mobile Order & Pay feature Thank you for all your feedback.
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The Starbucks® app is a convenient way to pay in store or skip the line and order ahead. Rewards are built right in, so you’ll collect Stars and start earning free drinks and food with every purchase. Pay in store Save time and earn Rewards when you pay with the Starbucks® app at many stores in Canada. Order ahead Customize and place your order, and pick up from a nearby store without waiting in line. Rewards Track your Stars and redeem Rewards for a free food or drink of your choosing. Receive custom offers as a Starbucks Rewards™ member. Send a gift Say thanks with a digital Starbucks Card. It’s easy to redeem a gift from email or in the Starbucks® app. Manage cards Check your Starbucks Card balance, add money, view past purchases and transfer balances between cards. Find a store See stores near you, get directions, hours and view store amenities before you make the trip. Tip your barista Leave a tip on purchases made with the app at many stores in Canada.
Starbucks Ranking History | Food and Drink
Starbucks daily app ranking in Food and Drink category for the last 30 days.
Starbucks Worldwide Rankings | Food and Drink
Starbucks rankings per country in Food and Drink category.
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This guest post is brought to us by Andrew Hubbard, founder of App Publishers Paradise: useful mobile app marketing resource. In this article, Andrew underlines the importance of App Store Optimization (ASO) in a Facebook App Install Ad Campaign. Find out how to get cheaper app installs through ASO. If you’ve ever run any sort of paid user acquisition for a mobile app, I’m sure you focused heavily on targeting the right audience and creating an …