Our ASO Expert, Laurie Galazzo, was interviewed by RaiseMetrics, A/B testing platform provider. Get a glimpse of her answers below. Read the full discussion on RaiseMetrics blog. Why do you think ASO has become such an important aspect of app marketing over the last few years? App Store Optimization (ASO) has become increasingly popular over the last few years, as the amount of mobile apps have kept increasing phenomenally on the stores. Indeed, with over …
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The Washington Post
The Washington Post,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||News||1.9.0||August 22, 2016||1.95|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 2162 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.9.0 released on August 22, 2016
• Improvements to our live updates for ongoing stories • Spanish localization
Version 1.8.0 released on July 18, 2016
• We've added some great new features to bring you live, up-to-the-minute updates to stories as they happen. • Several bug fixes and performance improvements.
Version 1.8.1 released on August 02, 2016
Fixed a bug where articles sent via push notifications wouldn't open.
Version 1.7.0 released on April 28, 2016
• We've improved load time and a few other performance aspects, particularly on iPad. • Various bug fixes.
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The Washington Post Ranking History | News
The Washington Post daily app ranking in News category for the last 30 days.
The Washington Post Worldwide Rankings | News
The Washington Post rankings per country in News category.
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It is hard for developers to know which OS (Operating System) to choose when developing an app. Usually, they hesitate between Android or iOS systems. Some people tend to think that an app will be more spread on Android as it is leading the market. Nevertheless, many key factors have to be taken into account to make the best decision. Throughout this article, we are going to explore several important points to consider when choosing …