This week, we’re having the pleasure to collaborate once again with Leanplum, mobile marketing platform. In this article, find five push notifications strategies that will help you increase your app engagement. Read the entire post on Leanplum blog. Sometimes, you have a great app, but lack engagement. Or you drive downloads, but your retention is low. There are two possibilities here: you need to optimize certain user flows, or you’re missing out on key opportunities …
United States / US English
The Washington Post
The Washington Post,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||News||1.13.1||September 21, 2017||4.23|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 2205 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.9.0 released on August 22, 2016
• Improvements to our live updates for ongoing stories • Spanish localization
Version 1.8.0 released on July 18, 2016
• We've added some great new features to bring you live, up-to-the-minute updates to stories as they happen. • Several bug fixes and performance improvements.
Version 1.8.1 released on August 02, 2016
Fixed a bug where articles sent via push notifications wouldn't open.
Version 1.7.0 released on April 28, 2016
• We've improved load time and a few other performance aspects, particularly on iPad. • Various bug fixes.
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The Washington Post Ranking History | News
The Washington Post daily app ranking in News category for the last 30 days.
The Washington Post Worldwide Rankings | News
The Washington Post rankings per country in News category.
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Thomas Sommer, head of content marketing at AppLift, shares his thoughts on the Apple Watch, 3 months after its controversial launch. According to him, this new device is a great opportunity for anyone wishing to take a step further in the mobile world. He even compares the Watch to Goku’s (for Dragon Ball Z fans) Gravity Machine. Discover how. Three months after its launch, the Apple Watch hasn’t left anyone unmoved and seems to crystalize …