This week, we had the pleasure to interview Frederic Delga, Business Strategy Director at MobPartner, to discuss about mobile advertising and paid acquisition. With the increasing number of apps in the App Store and the fierce competition, it is sometimes necessary to use paid acquisition in complement to App Store Optimization, if the budget allows it, in order to have a successful App Marketing strategy. What’s makes MobPartner’s ad network unique? MobPartner is a pay for performance mobile marketing …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Weather||2.2||January 29, 2018||4.73|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description is way too short.
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You have 274 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 2.2 released on January 29, 2018
– Support for iOS 11 and iPhone X. – Errors fixed.
Version 2.1 released on December 15, 2016
– Thermometer is back. – Fixed crash on iPhone 4s, iPhone 5, and some iPads.
Version 2.0 released on December 07, 2016
– Humidity added. – New minimalistic design. – iOS 10 support
Version 1.5 released on December 15, 2015
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Over 2,000,000 downloads! Fast and accurate! Thermometer shows the current outdoor temperature and humidity based on your location. It gets weather data from the nearby weather stations. You can switch between Celsius and Fahrenheit degrees and choose a location on a map.
Thermometer++. Ranking History | Weather
Thermometer++. daily app ranking in Weather category for the last 30 days.
Thermometer++. Worldwide Rankings | Weather
Thermometer++. rankings per country in Weather category.
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App Keyword Tool
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This week, we’re having the pleasure to collaborate with WooRank, the equivalent of AppTweak but for websites and SEO. In this article, Sam, Head of Marketing at WooRank, introduces us to App Indexing and App Packs. Learn everything you need to know to improve your app’s SEO and boost your visibility on Search Engines. Apps have played a significant role in the mobile revolution that saw mobile internet usage become the leading digital platform, overtaking …