This week, we’re having the pleasure to collaborate once again with Leanplum, mobile marketing platform. In this article, find five push notifications strategies that will help you increase your app engagement. Read the entire post on Leanplum blog. Sometimes, you have a great app, but lack engagement. Or you drive downloads, but your retention is low. There are two possibilities here: you need to optimize certain user flows, or you’re missing out on key opportunities …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Finance||7.9||July 13, 2015||2.86|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description is way too short.
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You have 173 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 7.9 released on July 13, 2015
· Bug fixes and performance improvements
Version 7.8 released on June 11, 2015
•Now you can quickly get a home insurance quote through Home Circle®. •Added mortgage status to the Accounts page for members that apply for a mortgage with USAA.
Version 7.7 released on May 21, 2015
· iPad now has all the features of the iPhone app and more. · Now USAA has one app for iPhone and iPad. The look, feel, and core functions of the app will be the same on iPhones and iPads, while also making the best use of your screen size. · Enhanced experience with three primary modes—Wallet, USAA, and Help—providing a streamlined experience with access to the things most relevant to you. · Landscape functionality will be available on all iOS devices. Both the iPhone 6+ and iPad will have split-view capability, allowing you to easily dive deeper into your desired location. · TouchID support. · Updates to Apple Watch. · Bug fixes.
Version 7.6.1 released on April 23, 2015
•Apple Watch support. Now you can see your account balances and preferred USAA notifications on your Apple Watch. •Introducing “Specs” in Home CircleTM, a new way to search for homes near you using augmented reality. With Specs, you can get information about a home on your phone’s screen by simply pointing the camera toward a property. •Bug fixes.
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USAA Mobile gives you immediate and secure account access from your mobile device. Manage your finances, investments, insurance and much more—all from one convenient app.
USAA Mobile Ranking History | Finance
USAA Mobile daily app ranking in Finance category for the last 30 days.
USAA Mobile Worldwide Rankings | Finance
USAA Mobile rankings per country in Finance category.
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Over the last few years, the AppStore algorithm has been updated a few times without achieving Apple’s goals to ban cheaters and robotic downloads. This summer, Apple finally introduced a new algorithm, entirely redesigned to push forward newer apps with better reviews and reputation… Reputation comes first Until now, download volumes and velocity were the two most important factors for rankings on the App Store. Though, Apple recently changed the App Store algorithms to push …