This week, we had the pleasure to collaborate with Steve Young, mobile growth hacker and founder of Appmasters.co. His website is dedicated to useful app marketing resources and courses. Discover the first part of our guest post on app keywords. Read the rest of this blog post here. We always say that finding the best keywords for an app is not an easy task. If you’re new to App Store Optimization (ASO), you might be wondering why. Well …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Finance||7.9||July 13, 2015||2.86|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description is way too short.
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You have 173 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have screenshots with the optimized screen dimensions for each device. We hope that users can see how great your app is. Make sure that your first two screenshots showcase your best features, as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 7.9 released on July 13, 2015
· Bug fixes and performance improvements
Version 7.8 released on June 11, 2015
•Now you can quickly get a home insurance quote through Home Circle®. •Added mortgage status to the Accounts page for members that apply for a mortgage with USAA.
Version 7.7 released on May 21, 2015
· iPad now has all the features of the iPhone app and more. · Now USAA has one app for iPhone and iPad. The look, feel, and core functions of the app will be the same on iPhones and iPads, while also making the best use of your screen size. · Enhanced experience with three primary modes—Wallet, USAA, and Help—providing a streamlined experience with access to the things most relevant to you. · Landscape functionality will be available on all iOS devices. Both the iPhone 6+ and iPad will have split-view capability, allowing you to easily dive deeper into your desired location. · TouchID support. · Updates to Apple Watch. · Bug fixes.
Version 7.6.1 released on April 23, 2015
•Apple Watch support. Now you can see your account balances and preferred USAA notifications on your Apple Watch. •Introducing “Specs” in Home CircleTM, a new way to search for homes near you using augmented reality. With Specs, you can get information about a home on your phone’s screen by simply pointing the camera toward a property. •Bug fixes.
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USAA Mobile gives you immediate and secure account access from your mobile device. Manage your finances, investments, insurance and much more—all from one convenient app.
USAA Mobile Ranking History | Finance
USAA Mobile daily app ranking in Finance category for the last 30 days.
USAA Mobile Worldwide Rankings | Finance
USAA Mobile rankings per country in Finance category.
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App Keyword Tool
Use AppTweak Keyword tool to audit, optimize and monitor your keywords effectively.
Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
Ever wanted to learn App Store Optimization in a fun and easy way? App Store Optimization can be quite overwhelming and it’s not always easy to understand its various aspects. Laurie, our content strategist, came up with this funny but useful presentation on ASO where she’s comparing your app to something you would not expect! Check it out right now to discover what it is… Please let us know in the comments if Laurie succeeded …