Today, we’re having the pleasure to interview another of our ASO experts, Lee Blyth, founder of Approots (app full stack growth company). 1. Tell us a bit about yourself and your company? I’ve been working in Mobile Marketing and ASO for a long time. I’m from London (born and bred) and have been in Mobile most of my career, starting at Microsoft in 2007 when the iPhone 1 launched. My consultancy, Approots, is a full …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Business||5.16||November 22, 2017||1.6|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 2155 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 5.16 released on November 22, 2017
- This release includes updates to support iPhone X, new tracking statuses, and bug fixes
Version 5.14 released on September 12, 2017
- Introduce Informed Delivery® (formerly My USPS®)
Version 5.13 released on August 04, 2017
•This release includes enhancements for USPS branding and bug fixes.
Version 5.12 released on June 30, 2017
- Bug Fixes
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Access popular USPS.com® tools on the go with the “USPS Mobile® app: calculate shipping prices (limitations apply), find a Post Office™, look up a ZIP Code™, schedule a next-day pickup, request USPS to hold your mail, access Informed Delivery® to track packages and digitally preview incoming mail, and more. WHAT CAN IT DO? The USPS Mobile app allows you to: • Check the status of shipments sent using Priority Mail®, Priority Mail Express®, Certified Mail®, and certain other delivery services. Nickname your shipments and sign up for text and email alerts to notify you of the delivery status. • Calculate a Domestic or International Price to determine how much postage you will need when you ship a letter, card, large envelope, or package (limitations apply). Choose retail or online pricing, add any extra services you need, and view the total, too. • Find USPS® Locations when you need to get to a Post Office™, Self-Service Kiosk (APC®) or collection box with an easy-to-filter locator. The USPS Mobile app uses your device’s GPS to show your closest options on a map, along with their Regular Hours, Special Hours and Last Collection Times, and provides mapped results with driving, walking, or transit directions. • Look up a ZIP Code™ for any U.S. or Canadian address. • Schedule a free next-day pickup and have your Letter Carrier pick up Priority Mail®, Priority Mail Express®, Global Express Guaranteed®, or Merchandise Return Services shipments from your home or office during regular mail delivery. • Request Hold Mail Service while you’re away, and we’ll keep your mail at your local Post Office™ for you to pick up or be delivered by your carrier when you return. • Scan the barcode on shipping labels with your device’s camera (Note: this function is not available on iPad 1 and iPod Touch models without rear-facing cameras). The app recognizes the shipment and stores the label number, so you can stay on top of delivery status. Link to Informed Delivery to track packages and digitally preview your household’s incoming mail arriving soon; view grayscale images of the exterior, address side of letter-sized mailpieces.
USPS Mobile® Ranking History | Business
USPS Mobile® daily app ranking in Business category for the last 30 days.
USPS Mobile® Worldwide Rankings | Business
USPS Mobile® rankings per country in Business category.
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This new guest post is brought to us by Kanika Upadhyay, Head of Ad Quality at Bidstalk (now part of AppLift). In this post, Kanika describes 3 AdTech misadventures that she has experienced and shares their learnings. Over my 6 years in adtech, I have come across various functions and operations which always bask in the glory of how their product and engineering life cycles have evolved. I have met various vendors, all of them …