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The Most Searched App Store Keywords of 2019

App Market Insights

The Most Searched App Store Keywords of 2019

Which keywords are the most searched in the App store? We looked back at the top 500 most searched keywords on the Apple App Store in 2019 for 5 major countries: United States, France, United Kingdom, Germany, and Spain. If that’s something you have been looking for to help you boost your ASO in 2020, then read on!


These were the 15 most searched keywords in the US App Store in 2019:

  • Instagram
  • Snapchat
  • Disney
  • Facebook
  • Mario-Kart
  • Call of Duty
  • Tik - Tok
  • Vpn
  • Youtube
  • Tinder
  • Tik tok
  • Messenger
  • Bumble
  • Whatsapp
  • Tik-tok

Also, we have gathered the data of more than a million keywords across 5 different markets and calculated an estimation of how many times a keyword was searched in the Apple App Store. Check out the table to see the 15 most searched keywords in the App Store for the United States, United Kingdom, France, Germany, and Spain:

Looking at the Top 15 most searched keywords in each of these markets and the number of searches they have generated in 2019, it is clear that the United States is the largest market. The number of searches of the Top 15 keywords is clearly representative of these markets’ sizes.

As you have probably noticed, the Top 15 keywords are nearly exclusively branded keywords.The most searched brands across all 5 countries in 2019 are Snapchat, Instagram, Whatsapp, Facebook, Youtube and TikTok. In the specific case of TikTok it is interesting to see that it was searched using 3 different spellings “Tiktok”, “Tik - Tok”, and Tik-tok”, which makes it the most searched brand in the United States with almost 70 Million searches in 2019 ahead of Instagram (43.5 Million).

Still, in some of these markets some generic keywords appear in the Top 15. In the United Kingdom, France, and Spain the keyword “games” appears in the Top 15 under “games”, “jeux”, and “juegos”. In Spain, it appears even twice, another combination including this generic keyword makes the Top 15 “juegos gratis”, which means “free games”.

To help you find a set of keywords relevant for your app. We have listed the top 500 searched popular keywords in 2019 for each country below!

Top 500 most searched keywords of 2019 -US-US-FR-DE-SP

We hope these lists will help you choose the right keywords for your app. If you want to conduct an in-depth analysis of those top 500 keywords to see which ones would be interesting and right for your app, sign up for a free trial now 🚀

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