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Discover our latest app marketing articles, tips, news and interviews.
May 16, 2025
Google Play Store optimization: the ultimate guide for Android apps
Check out these best ASO practices on Google Play to boost your app downloads.
May 9, 2025
Play Store keyword research in 2025: best practices to skyrocket app visibility
Boost app downloads with these top Google Play Store keyword research practices.
March 28, 2025
How to add keywords to your app on Google Play?
Discover how you can effectively optimize keyword placement for your app on Google Play.
March 1, 2025
The step-by-step guide to app store keyword research
Learn how to do app keyword research like a pro. This ASO keyword research guide helps increase visibility & beat …
September 5, 2024
The Most Popular App Store Keywords of 2024
Find out the top 20 most popular keywords on the App Store for the first half of 2024.
August 5, 2024
4 Ways to Monitor Performance of All Your Ranked App Store Keywords
Identify the keywords driving the most downloads with AppTweak\’s All Ranked Keywords performance.
August 18, 2023
How to Conduct Effective App Keyword Research on AppTweak
Learn how you can use AppTweak to discover valuable keyword opportunities for your app.
June 6, 2023
How to Choose Keywords for Apple Ads Campaigns?
Learn how to choose the most effective keywords to maximize the performance of your Apple Ads campaigns.
February 3, 2023
How Search Ads Can Boost Your Organic Keyword Rankings
Find out how Apple Search Ads can help you grow your organic keyword rankings.
November 4, 2022
Most Popular App Store Keywords During Holiday Season
Discover the most popular keywords on the App Store during the holiday season.
June 29, 2022
How to Find Long-Tail Keywords for ASO?
Discover why long-tail keywords are crucial in ASO.
April 27, 2022
Brand vs. Generic Keyword Optimization for App Store Search
Discover the significance of both generic and brand keywords for your app\’s visibility.
March 23, 2022
Optimizing Your App Title: Keywords vs. Brand Name
In this blog, we dive into the benefits and risks of adding generic vs branded keywords to your app title.
August 1, 2021
Measuring the Effects of App Updates on Keyword Visibility
Discover the optimal app metadata update frequency on iOS & Android.
March 9, 2021
Auto-Translate Your List of Keywords into English in a Click
Auto-translate any followed keyword list in a foreign language to English on AppTweak.
January 17, 2021
Do Singular or Plural Keywords Rank Differently in ASO?
Find out whether you should target singular or plural keywords while optimizing your app\’s metadata.
March 14, 2020
How to Optimize Your iOS Keyword Field
Read these best practices on how to optimize your app\’s keyword field on iOS.