Looking for a SplitMetrics alternative?
Both AppTweak and SplitMetrics offer advanced Apple Ads campaign management tools. But only AppTweak unifies paid and organic performance in one platform — powered by Atlas AI and a decade of ASO expertise.
True Apple Ads & ASO unity
AppTweak brings 10+ years of unmatched organic expertise directly into your paid campaigns — unified to manage and optimize Apple Ads and ASO in a single platform.
Powered by Atlas AI
Atlas AI is the only AI model trained exclusively on app store data. Built to think like the stores, it delivers the industry’s most accurate, real-time keyword intelligence.
Global partnership
AppTweak is the only platform backed by Apple Ads experts across the US, Europe, and Asia. Customers trust us for hands-on support, honest guidance, and long-term success.
Request your free demo now
The top choice for
mobile leaders
4.6 stars
180+ Reviews
Highest rated ASO tool on G2
Trusted by 2,000+ mobile leaders worldwide
Meet your AI-powered strategist for Apple Ads
Your always-on Apple Ads expert that analyzes your campaign data in seconds and provides trustworthy recommendations to power your App Store growth. Only in AppTweak.
Feature-by-feature:
AppTweak vs. SplitMetrics
Apple Ads Partner:
As an Apple Ads Partner we are committed to empowering app marketers with the best data, tools and support to improve their organic and paid App Store performance.
Advanced Apple Ads Campaign Manager:
Scale campaigns across all four placements with smart automation, advanced keyword tools, and competitor ad intelligence.
AI Agent for Apple Ads:
AppTweak’s Ad Agent is the only AI that securely connects to your real Apple Ads campaigns and provides strategic guidance to drive scale. SplitMetrics’ Iris cannot access actual campaign data and relies solely on public or estimated insights.
AI-Powered Automation for Apple Ads:
Simplify optimization with AI Smart Bidding, pre-built automation templates, and flexible custom rules to save time and drive impact.
Basic Keyword Discovery:
Find keywords from app store metadata, rankings, and seed keywords.
Basic Keyword Analysis:
Analyze standard keyword metrics like search popularity and organic rank.
Manage Apple Ads & ASO in a Single Platform:
Don’t run your paid and organic efforts in silos. With AppTweak, manage ASO and Apple Ads together in one unified platform.
Localized Apple Ads Support:
Access hands-on support from Apple Ads teams in the USA, Europe, and APAC - with localized expertise in 17+ languages.
All Basic & Advanced Features, Free for Spend Below $25K:
Get full access to all features (Ad Agent, automation, keyword insights, ad intelligence) for free when you spend less than $25K/month on Apple Ads.
Advanced Keyword Discovery:
Unlock thousands of new keyword opportunities with semantic suggestions, competitor insights, and AI clustering - all without switching tools.
AI Exact Discovery Experiments:
Uncover high-impact keywords for Apple Ads with prefilled exact match discovery experiments powered by Atlas AI.
Advanced Keyword Analysis:
Scale campaigns with predictive keyword metrics including installs, impressions, and a 0–100 relevancy score.
Granular Impression Share (SOV) Tracking:
Track the most precise SOV for your top keywords with up to 50 updates per day, and monitor SOV shifts over time in impression share tracking charts.
Incrementality Analysis:
Prove the real impact of paid UA and ASO on performance with industry-first predictive modeling.
Ad Creatives (Custom Product Pages):
See competitors’ custom product pages and attached paid keywords (iOS).
Advanced Creative Research:
Accelerate creative research with worldwide Top App Creatives, competitor screenshot and CPP translations, AI screenshot search, and more.
A/B Tests & PPO Spying:
See competitors’ PPO experiments (App Store) and A/B tests (Google Play) - including variants, traffic split, and winners.
Custom Store Listings:
Track competitors’ custom store listings across markets on Google Play.
Mobile Market Intelligence for App Store & Google Play:
Analyze accurate download and revenue trends for apps, games, and publishers in 100+ countries across both stores.
Seasonality Insights:
Know when to launch marketing campaigns for maximum impact with seasonality insights by app, publisher, category, and more.
Advanced App Review Manager:
Protect your brand’s app store reputation by managing, replying to, and analyzing reviews with automation and AI.
Collaboration Tools:
Collaborate seamlessly across teams with Workspaces, Creative Moodboards, and unified dashboards (App Store, Google Play, and MMP data in one place).
Atlas AI
Rethink what’s possible in Apple Ads with Atlas AI
Ad Agent
Smart bidding
Built with AI, our rule-based system automatically optimizes bids with incremental changes to hit your CPA goals.
Installs
CPA
Keyword discovery
Find high-performing terms in one click to scale your campaigns faster.
Prove impact
Measure the true incremental impact of your Apple Ads campaigns, powered by AI.
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The cost of sticking with the status quo
Apple Ads don’t scale in isolation. Tools that treat paid and organic in silos miss how the stores, competitors, and users actually shift — driving up costs, slowing growth, and pushing your team behind. Choosing a tool that doesn’t fully meet your app growth needs means:
Growth stalls
Limited keyword discovery keeps your campaigns chasing the same crowded terms. Budgets drain, installs plateau, and paid UA gets more expensive without unlocking new opportunities to grow.
Competitors advance
Teams with unified paid and organic insights adapt faster to App Store shifts. Without that visibility, you miss new opportunities, fall behind in rankings, and struggle to close the gap.
Inefficiency adds up
Scattered insights and manual workflows create extra work. Over time, that friction delays launches, inflates costs, and limits your ability to scale campaigns with confidence.
Advanced capabilities
only available on AppTweak
SplitMetrics helps manage Apple Ads, but it can’t give you the full growth picture. AppTweak combines 10+ years of ASO expertise with Atlas AI to unlock what others can’t: advanced keyword discovery, creative research, and proof of incremental growth.
Scale Apple Ads campaigns with the power of ASO
Automation scales what already works — but true growth comes when Apple Ads and ASO work together.
SplitMetrics’ ASO capabilities live in a separate tool, disconnected from their Apple Ads platform. This leads to fragmented insights for teams aiming to maximize app store acquisition. Only AppTweak combines both in one platform, offering:
- Semantic keyword discovery with Atlas AI, the industry’s most accurate, complete keyword intelligence.
- Exact match experiments, controlled discovery campaigns pre-filled with high-impact terms.
- Holistic visibility into how campaigns lift organic performance.
Launched in 2023, AppTweak’s Apple Ads platform is evolving fast — delivering impactful features to help you scale beyond branded traffic, uncover missed opportunities, and invest budgets smarter.
Get creative insights built for speed & impact
Creatives can make or break growth in the App Store. AppTweak provides unique insights that connect to both organic and paid UA — so you can move faster and make more strategic decisions. Only in AppTweak can you:
- Instantly translate competitor CPPs & screenshots to understand what works in local markets.
- Track how apps use custom pages (both CPPs and CSLs) to target different audiences.
- Uncover real A/B test & PPO results from top apps, including traffic split and winning variants.
- Save and share inspiration in creative moodboards.
Prove the incremental impact of ASO & UA
It’s one of the hardest questions in mobile marketing: Did our Apple Ads or ASO efforts actually drive growth?
AppTweak is the only platform that helps you answer this with precision. Our Incrementality Analysis models how your app would have performed without changes, then compares it to your actual results — so you can measure the true impact of Apple Ads, ASO, or MMP metrics.
Whether you’re testing new strategies, entering a new market, or rebranding, you’ll have the data to prove what worked and where to invest next.
And with Reporting Studio, you can centralize performance data across both stores in shareable dashboards — keeping every stakeholder aligned, even if they don’t use AppTweak directly.
Your Apple Ads campaigns, managed by our experts
Need results without adding headcount? Our Apple Ads and ASO specialists can run your campaigns end-to-end or work alongside your team to accelerate growth. We can handle:
- Full Apple Ads campaign management
- Keyword discovery and optimization
- Custom automation setup and Smart Bidding monitoring
- Custom product page creation and creative testing
- Monthly reporting and performance analysis
- And more
With 10+ years of App Store expertise and dedicated teams across 7+ countries, we combine AppTweak’s advanced technology with hands-on execution to deliver measurable results faster – so you can focus on strategy while we handle the rest.
Switching is easier than you think
Switching tools shouldn’t slow you down. Migrating from SplitMetrics to AppTweak is fast, simple, and fully supported by our onboarding team.
Most teams make the switch in days and never look back.
ISO 27001 Certified
GDPR Compliant
PCI DSS Compliant
The top choice for mobile leaders
AppTweak vs SplitMetrics FAQ
Everything you need to know
What is the best SplitMetrics alternative?
The best alternative to SplitMetrics is AppTweak, the leading ASO and Apple Ads platform. Unlike SplitMetrics, AppTweak combines ASO intelligence, Apple Ads campaign management, app market insights, and review management in one platform. It offers accurate data, transparent pricing, and advanced features like incrementality analysis that SplitMetrics does not provide.
SplitMetrics vs AppTweak: which tool is better for keyword research?
AppTweak is the stronger choice for app keyword research. Trusted by mobile leaders, it offers the industry’s largest app keyword database, semantic keyword suggestions powered by Atlas AI, and advanced metrics like granular share of voice (SOV) tracking and a 0–100 keyword relevancy score. SplitMetrics does not provide advanced keyword research capabilities, making AppTweak the preferred option for marketers focused on keyword-driven growth.
SplitMetrics vs AppTweak: which tool provides more accurate app download and revenue estimates?
AppTweak delivers more accurate app download and revenue estimates than SplitMetrics. Its Atlas AI models use 10+ years of real app store data to predict performance for any app or game on both stores, achieving 90% average accuracy in key markets. AppTweak’s Market Intelligence enables better benchmarking, market sizing, and performance analysis for teams that need reliable data.
SplitMetrics vs AppTweak: can I manage my ASO and Apple Ads in the same platform?
Yes, with AppTweak you can manage both ASO and Apple Ads in one place. AppTweak integrates app keyword research, app store competitive tracking, and Apple Ads campaign management in a single platform. SplitMetrics separates these workflows and does not offer unified ASO + Apple Ads management, which makes campaign optimization more fragmented.
Does SplitMetrics offer app review management features?
No, SplitMetrics does not provide app review management in its product. AppTweak includes a dedicated App Review Manager tool that lets you monitor, analyze, and reply to user feedback at scale. This is crucial for improving ratings and boosting organic visibility, an area where SplitMetrics falls short.
How much does AppTweak cost compared to SplitMetrics?
AppTweak is competitively priced with SplitMetrics for Apple Ads. AppTweak also offers a free plan with full feature access for advertisers spending under $25K/month — while SplitMetrics’ free tier provides only limited access.
Beyond pricing, AppTweak delivers greater long-term value by unifying Apple Ads, ASO, market intelligence, and app review management in one place. SplitMetrics separates Apple Ads and ASO into different tools, creating a fragmented workflow.
With more accurate data, faster product innovation, and dedicated expert guidance, AppTweak is the smarter investment for teams serious about app store growth.
Is it easy to switch from SplitMetrics to AppTweak?
Switching from SplitMetrics to AppTweak is straightforward and fully supported. AppTweak’s onboarding team help to migrate your app setup, competitors, keywords, and user permissions. Most teams are fully up and running within days with no downtime — and gain access to a more intuitive, marketing-focused platform.
Will I lose my historical data when switching from SplitMetrics to AppTweak?
You won’t lose visibility when switching from SplitMetrics to AppTweak – you’ll gain more. AppTweak provides over 10 years of historical keyword, creative, and app performance data, including trends back to 2014. While SplitMetrics data can’t be directly imported, AppTweak helps recreate your tracking setup and offers richer insights through console integrations and customizable dashboards.
