The most downloaded Shopping apps in 2025

Temu: Shop Like a Billionaire leads the Commerce & Shopping category, recording 398.0M downloads year-to-date, according to data from AppTweak’s Market Intelligence. This massive volume, representing a 6.84% share among the top 500 Commerce & Shopping apps analyzed, underscoring the dominance of marketplace giants, even as Temu’s own growth has moderated with a -5.4% year-over-year change. This trend reflects a broader market dynamic where overall downloads have slightly contracted, while revenue continues to expand significantly.

According to AppTweak’s Market Intelligence data, the Commerce & Shopping category experienced a slight download decline of -1.46% year-over-year among the top apps analyzed, yet saw revenues surge by an impressive +55.99%. While established leaders like Temu and SHEIN command the top of the download charts, the most significant growth is emerging from niche and specialized apps. For instance, live shopping app Whatnot grew by +612.76%, while newcomers like Instamart entered the market with 40.2M downloads. This indicates that while scale is concentrated at the top, high-growth opportunities exist in specialized segments like live commerce, grocery delivery, and integrated payment platforms.

Key takeaways

• Market leaders see downloads cool while revenue grows: The top of the download charts is dominated by marketplace giants, but most are experiencing negative year-over-year download growth. Temu (-5.4%), SHEIN (-20.5%), and Flipkart (-23.5%) all saw declines, while the category’s overall revenue grew +55.99%. This suggests a shift in market dynamics toward monetization and retention over pure user acquisition.
• Explosive growth in niche segments: The highest growth rates are found outside the top 10. Live shopping app Whatnot saw downloads increase by +612.76%, and social commerce app 抖音商城 grew by +512.93%. This signals that emerging shopping formats are rapidly capturing user interest.
• Payment and service-integrated apps are rising: Apps that integrate shopping with financial services are showing strong momentum. Shop: All your favorite brands by Shopify grew +57.1%, and Klarna | Pay your way grew +66.11%. This pattern highlights the increasing value of platforms that streamline the entire commerce journey, from discovery to payment and tracking.
• The pre-owned market shows mixed performance: The resale market is fragmented. Depop – Buy & Sell Clothes grew downloads by +71.4%, while competitor Wallapop – Sell & Buy declined by -38.22%.This highlights a highly uneven performance within the resale segment, where growth and decline coexist among leading apps.

About the data set

This data was derived from AppTweak’s Market Intelligence. The dataset covers November 1, 2024, to November 30, 2025, and reflects worldwide performance across both the App Store & Google Play. The ranking is created by combining each app’s estimated downloads from the App Store and Google Play and ordering them from highest to lowest.

• Data source: AppTweak Market Intelligence
• Coverage: App Store and Google Play
• Metric: Downloads
• Time period: November 2024–November 2025
• Category: Commerce & Shopping defined by AppTweak’s AppDNA taxonomy
• Geography: Global
• Last updated: December 2025

Category definition of Commerce & Shopping apps (AppTweak AppDNA taxonomy):

AppTweak defines the Commerce & Shopping category as apps that support the purchase of consumer goods or materially enhance the shopping experience. For example: commerce, marketplace, coupon, product review, apps with Apple Pay.

Segment definitions:

• Marketplace: Apps to buy and sell second-hand items.
• Retailer (B2C): Apps for official brands or third-party retailer stores on which visitors can shop different items & find product information.
• Grocery Delivery: Apps to order groceries and alcohol online.
• Payments & pay by installments: Apps that help you manage your payment, including buy now pay later apps.

Feel free to dig into your app category’s download and revenue estimates now in AppTweak’s Market Intelligence.

What are the top 10 most downloaded shopping apps of 2025?

Here are the top 10 shopping apps ordered by total downloads across the App Store and Google Play globally, including app name, publisher, HQ, downloads, and year-over-year growth from AppTweak’s Market Intelligence.

Source: AppTweak Market Intelligence (November 2024 – November 2025, Global).

Notable apps at a glance

• Temu: Shop Like a Billionaire – Rank #1, 398.0M downloads, marketplace
• SHEIN-Shopping Online – Rank #2, 218.7M downloads, retailer (b2c)
• AliExpress – Black Friday – Rank #4, 109.2M downloads, marketplace
• Amazon Shopping – Rank #7, 99.9M downloads, marketplace
• Mercado Livre na Black Friday – Rank #8, 95.7M downloads, marketplace
• Shop: All your favorite brands – Rank #9, 52.3M downloads, payments & pay by installments

3 key learnings from the top 10 shopping apps

The data reveals several clear patterns in how users are engaging with the most downloaded shopping apps in 2025. These learnings summarize the strongest signals emerging from the top-ranking apps, according to AppTweak’s Market Intelligence dataset.

1. Marketplace giants dominate volume but face growth headwinds

The top of the download chart is controlled by a handful of massive global marketplaces, but their explosive growth appears to be stabilizing. Temu: Shop Like a Billionaire leads with 398.0M downloads, nearly double its closest competitor, SHEIN-Shopping Online (218.7M). However, both apps saw downloads decline year-over-year, at -5.4% and -20.5% respectively. This pattern of high volume paired with negative growth extends to Meesho (-9.3%), AliExpress (-9.6%), and Flipkart (-23.5%). This suggests that while these platforms have achieved immense scale, the market is maturing, and future growth will likely depend more on retention and monetization than on acquiring new users at the same rapid pace.

2. Service-oriented ecosystem apps show strong growth

In a top 10 dominated by direct-to-consumer marketplaces, Shopify’s Shop: All your favorite brands stands out as a significant growth story. The app, which functions as a package tracker and discovery platform, grew downloads by +57.1% to reach 52.3M. This makes it one of only two apps in the top 10 with positive year-over-year growth. This performance highlights a growing consumer demand for tools that simplify the post-purchase experience and aggregate orders from various retailers. It indicates a powerful trend where utility and convenience-driven platforms can carve out significant market share.

3. Regional leaders demonstrate market resilience

While global giants lead the rankings, regional champions continue to hold their ground and even grow. Mercado Livre na Black Friday, a leader in Latin America, is the only other app in the top 10 to post positive growth, with a +2.8% increase to 95.7M downloads. Meanwhile, India’s Flipkart Online Shopping App remains a top player with 106.1M downloads, despite a significant contraction. Further down the rankings, publisher Shopee’s portfolio of regionally-branded apps for Brazil, Indonesia, and the Philippines demonstrates the effectiveness of a localized strategy, even as each individual app faces its own growth challenges.

Key facts about the top 10 shopping apps

• The overall Commerce & Shopping category saw downloads decline by -1.46%, while revenues grew by +55.99%.
• The top-ranked app, Temu: Shop Like a Billionaire, accounts for a 6.84% share of total category downloads.
• Eight of the top 10 most downloaded shopping apps experienced negative year-over-year download growth, indicating a market-wide trend of stabilization after a period of rapid expansion.

Shopping app market trends shaping 2025

The 2025 data reflects a shopping app landscape in transition, where user experience is shifting from transactional to experiential, and business models are converging.

From transactions to discovery-first experiences

Shopping apps are no longer just utilities; they are becoming entertainment destinations. The user journey is shifting from “search-and-buy” to discovery-first, where users browse personalized, video-heavy feeds and curated collections without a specific purchase in mind. This convergence of business models—where marketplaces act like social media and brands act like media publishers—rewards apps that provide a constant sense of “newness.” By blending retail with storytelling and community, these platforms are turning shopping into a form of digital leisure.

AI as the default layer

Artificial intelligence is becoming integral to both the user experience and backend operations. For shoppers, AI powers conversational search, smarter product suggestions, and a faster path to checkout. For operators, it is embedded in pricing, promotions, customer support, and localization, enabling faster adaptation to micro-trends. As a result, user tolerance for generic recommendations and poor search results is decreasing.

Convergence of business models

The lines between business models are blurring. Marketplace apps are incorporating brand-led storytelling, while direct-to-consumer apps are adding loyalty programs and memberships to improve retention. Monetization is also expanding beyond retail margins to include on-platform advertising and sponsored placements, turning many shopping apps into media platforms. This shift increases the importance of trust signals like reviews, authenticity guarantees, and reliable delivery.

Key facts about Shopping app market trends in 2025

• Discovery-first experience: The most successful apps are shifting from digital catalogs to entertainment-driven platforms that prioritize browsing and personalized recommendations.
• AI-powered personalization: AI is no longer a novelty but a core expectation for search, recommendations, and operational efficiency.
• Blended business models: Shopping apps are becoming media platforms, blending marketplace breadth with brand storytelling and diversifying revenue through ads and subscriptions.
• Trust and convenience: Reliable delivery, frictionless returns, and transparent pricing are critical differentiators in a crowded market.

Conclusion

The 2025 Commerce & Shopping app market is defined by a clear duality: while established marketplaces like Temu, SHEIN, and Amazon command enormous download and revenue volumes, their growth in new users is slowing. The overall category saw a slight dip in downloads (-1.46%) but a massive surge in revenue (+55.99%), indicating a market-wide pivot toward monetization and lifetime value.

The most dynamic growth is now found in specialized niches. Live commerce apps like Whatnot (+612.76% growth), service-integrated platforms like Shop (+57.1% growth), and grocery delivery services are capturing user attention at a rapid pace. Success in this mature market depends on moving beyond simple transactions to offer discovery-driven experiences, AI-powered personalization, and unwavering convenience.

For deeper insights into these trends and to benchmark your own app’s performance, explore AppTweak’s Market Intelligence platform. You can start analyzing the data today with a Free Starter plan.

FAQ

Below we answer the top questions about the most downloaded shopping apps.

Which shopping app had the most downloads in 2025?

The shopping app with the most downloads in 2025 was Temu: Shop Like a Billionaire, which recorded 398.0M downloads year-to-date, according to data from AppTweak’s Market Intelligence.

How did the shopping apps category perform in 2025?

The shopping apps category saw a slight year-over-year download decline of -1.46% but experienced significant revenue growth of +55.99%, indicating a strong shift toward monetization.

Which shopping app generated the most revenue in 2025?

Amazon Shopping generated the most revenue among shopping apps in 2025, earning an estimated $417.5M. This figure represents 80.74% of the total revenue for the entire market.

What were the fastest-growing shopping apps in 2025?

The fastest-growing shopping apps included Whatnot, with a year-over-year download growth of +612.76%, and 抖音商城, which grew by +512.93%.

How did payment-focused shopping apps perform in 2025?

Shopping apps integrated with payment services showed strong positive performance. Klarna | Pay your way grew by +66.11%, and Shopify’s Shop: All your favorite brands grew by +57.1% year-over-year.

Which publishers are leading the shopping apps category by downloads?

The leading publishers by download volume in the shopping apps category are Temu (398.0M downloads), Roadget Business PTE. LTD. (218.7M downloads), and Meesho (162.1M downloads).

What is the download share of the top shopping app?

The top shopping app, Temu: Shop Like a Billionaire, holds a 6.84% share of the total downloads in the Commerce & Shopping category, per AppTweak’s Market Intelligence data.

How are regional shopping apps performing in 2025?

Regional shopping apps continue to perform strongly. Mercado Livre na Black Friday, a leader in Latin America, grew downloads by +2.8%, while India’s Flipkart Online Shopping App remains one of the most downloaded apps globally with 106.1M installs.