This new guest post is brought to us by Kanika Upadhyay, Head of Ad Quality at Bidstalk (now part of AppLift). In this post, Kanika describes 3 AdTech misadventures that she has experienced and shares their learnings. Over my 6 years in adtech, I have come across various functions and operations which always bask in the glory of how their product and engineering life cycles have evolved. I have met various vendors, all of them …
Insightful Keywords Picker
iTunes Connect Synchronization
Manual selection Search for any keyword you want.
Start your keywords research by browsing our various sources and find potential keywords for your app.
Enter any keywords separated by a comma that you want to analyze. You can also automatically retrieve your existing keywords directly from iTunes Connect.
Suggested keywords Get keywords suggestions for any app.
Our suggestions are based on the most recurrent keywords present in your app’s reviews, title and description but also coming from your competitors’ reviews, description and app name.
Click on any keyword you want to add it to your Keywords Analysis.
Compare each ASO element of your app with your competitors on one single page (app icon, title, description, keywords,etc.). Follow your competitors' performance in time and track their evolution.Learn more
Search Ads keywords Get inspiration from Apple’s Search Ads keywords for US apps.
Enter any term to get Search Ads Related keywords and get a list of Search Ads Recommended keywords for any app.
This feature is currently only available for the US but as soon as Apple provides more languages and regions, we will support them too.
Keywords Downloads Distribution Find out which keywords bring the most downloads to any chosen app.
Get a list of keywords sorted by estimated percentage of organic downloads that each keyword brings to the app. The keyword spread will help you understand your keywords’ performance and see which keywords work the best for your app.
Best part: you can spy on your competitors’ keywords (or any other app) from both the Apple App Store and the Google Play Store to see on which keywords their installs mostly come from.
Ranked keywords Discover which keywords your app and your competitors are ranking the highest.
Ranked keywords are the top keywords for which your app is ranking between the 1st and the 100th position in the search results.
You can therefore check the keywords for which your app and your competitors rank the best.
Auto-Suggestion from Apple and Google Get any auto-complete suggestions from Apple and Google.
Enter a few letters or a keyword to get available auto-suggestions. The hints provided are very popular amongst store searches.
Use these suggestions as a great source of inspiration for your app keywords.
Click to add them in your Keywords Analysis and get more insights.
Category Wondering which keywords Top Apps rank the best?
Category keywords are keywords for which Top Apps are ranking between the 1st and the 100th results.
You can therefore get a list of the best keywords for which the Top Apps from a specific category rank the best. Add them to your Keywords Analysis to get more insights.
Trending What’s Hot?
Trending Keywords are the most popular searches made in the Apple App Store (per country).
Find out which apps or keywords are currently trending in the App Store and find new keywords opportunities for your app.
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In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
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You have my admiration for bringing quality, affordable and dead-simple ASO to the masses. Well done!Top 30 Mobile Marketing Influencer