This guest post is brought to us by Andrew Hubbard, founder of App Publishers Paradise: useful mobile app marketing resource. In this article, Andrew underlines the importance of App Store Optimization (ASO) in a Facebook App Install Ad Campaign. Find out how to get cheaper app installs through ASO. If you’ve ever run any sort of paid user acquisition for a mobile app, I’m sure you focused heavily on targeting the right audience and creating an …
App Performance Digest
App Analytics Insights
Date, Country, & Chart type selector
Lastest app trends Your latest app’s performance digest.
Check your app’s category ranking performance over time.
Synchronize your iTunes Connect account and discover your impressions per day, pageviews per day and downloads per day for the past month for any specific country.
Check your conversion rates at each step of the conversion funnel and understand how your users respond to your ASO efforts.
Ranking history Measure your app’s rankings performance over time.
Track your app’s rankings over time for a given period of time: last 7 days, last 30 days, last 90 days, this month, last month or a custom date range.
Compare your app’s performance to your competitors on the same graph
Discover your app’s rankings across countries to measure your global performance.
Here again, you can easily export data details to Excel.
Compare each ASO element of your app with your competitors on one single page (app icon, title, description, keywords,etc.). Follow your competitors' performance in time and track their evolution.Learn more
Download & revenue estimates Get accurate estimations for any app’s downloads and revenue!
For any app, on both the Apple App Store and the Google Play Store, get an accurate estimation of its downloads & revenue.
Track and analyze any app’s downloads & revenue over time and across countries.
Choose your chart type for better visualization: Bar, Line, or Area. Export data details to Excel.
Through iTunes Connect synchronization, view the exact number of app downloads for any time range in any country.
Calculate your exact revenue and get all details on your in-apps performances.
Conversion rates History Insights on your app conversion rate over time.
For any chosen time range, view your app’s conversion rates and finally understand your app’s performance.
Track your conversion percentage between your app’s Impressions vs. Pageviews and between your Pageviews vs. Downloads. As usual, you can export all data details to Excel.
Conversion Rate by Country Track your conversion rates across countries.
Evaluate your worldwide performance and discover in which countries your app works the best in terms of Impressions, Pageviews and Downloads.
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Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
Our ASO Expert, Laurie Galazzo, was interviewed by RaiseMetrics, A/B testing platform provider. Get a glimpse of her answers below. Read the full discussion on RaiseMetrics blog. Why do you think ASO has become such an important aspect of app marketing over the last few years? App Store Optimization (ASO) has become increasingly popular over the last few years, as the amount of mobile apps have kept increasing phenomenally on the stores. Indeed, with over …
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You have my admiration for bringing quality, affordable and dead-simple ASO to the masses. Well done!Top 30 Mobile Marketing Influencer