The only AI that thinks like the app stores
Built on 10+ years of App Store and Google Play data, Atlas AI powers the intelligence and automation you need to grow faster and spend smarter.
How Atlas AI powers your app marketing
Unlock your unfair advantage with Atlas AI’s agents and AI-powered features.
Scale growth with AI Agents
Ad Agent analyzes your campaign data in seconds, delivering insights that help you scale faster, maximize ROAS, and build your expertise.
Ad Agent
Work faster with
Atlas AI-powered features
Scale Apple Ads
- AI Smart Bidding: Our hands-off bid optimization leverages a set of smart rules to automatically optimize Apple Ads campaigns.
- AI Smart Discovery Experiments: Create exact match campaigns pre-filled with thousands of high-potential keywords.
Streamline keyword research
- AI Keyword Suggestions: Get thousands of highly relevant keyword suggestions in real-time.
- AI Keyword Metrics: Quickly pick the right keywords for your metadata using unique AI-powered metrics like Relevancy Score and Organic Downloads per Keyword.
Accelerate creative wins
- AI Screenshot Search: Get creative inspiration in seconds as you search thousands of screenshots by keyword, topic, or creative trend to see what top apps are doing.
- AI Screenshot Translator: Instantly translate screenshots to see how competitors localize their apps’ creative messaging
Manage reviews smarter
- AI Smart Tagging: Spot trends faster by letting Atlas AI automatically group reviews by theme.
- AI Replies: Generate on-brand responses to reviews in seconds to engage users at scale.
- AI Topic Analysis: Turn thousands of reviews into key themes for instant insights.
Meet Atlas AI: AppTweak’s intelligence layer
Trained on millions of app store performance signals since 2014, Atlas AI’s proprietary models understand how store algorithms actually think—giving you insights to win.
Built on smarter AI models
We saw the AI shift before it happened—and started building to lead it. Atlas AI has evolved over the past several years to deeply understand how the App Store and Google Play work.
Since 2021, AppTweak has continually trained our proprietary embedding models to think like the app store algorithms, building the best AI intelligence foundation in the industry.
Atlas 4.0
Current model
Extended beyond keywords to understand app store creatives—analyzing millions of screenshots to map visual patterns, creative trends, and how visuals relate to categories and performance.
Atlas 3.0
2025
Retrained for improved accuracy and regional relevancy, especially for Asian markets where language and cultural nuances required deeper understanding.
Atlas 2.0
2022
Expanded globally, enabling cross-country semantic comparisons and insights at scale.
Atlas 1.0
2021
Built semantic relationships between apps, keywords, and competitors to power relevancy scoring and keyword discovery—initially for the U.S. market.
Built for the app stores:
The Atlas AI difference
10+ years of data
Trained on app store data since 2014, Atlas AI contains the industry’s largest dataset made up of 500 million data points so that it truly understands store algorithms––not just keywords and trends.
The industry’s largest database
17 million
keywords
175 million
screenshots
100+
countries
6 million
apps
Context intelligence
Informed by years of ASO and Apple Ads learnings from our managed services, Atlas AI applies real-world expertise to deliver proven marketing strategies.
Transparent reasoning
Watch in real-time as an agent shows its stream of thought so you can understand how it arrived at its answer.
"Atlas AI is the culmination of ten years decoding how apps win on the app stores. Built on the most robust dataset in the industry, we began developing Atlas AI in 2021 to put that intelligence directly into our clients’ hands so they can make more strategic decisions faster for incredible app growth."
OLIVIER VERDIN | APPTWEAK’S CO-CEO & FOUNDER
Security, privacy, compliance—guaranteed
Your campaign data is protected by enterprise-grade security and compliance with GDPR and ISO 27001 standards. Atlas AI only accesses the data you choose to share to answer a specific question—and your data is never used to train AI models or shared with other users.
GDPR Compliant
ISO 27001 Certified
PCI DSS Compliant
Frequently asked questions
Below we answer the most common questions about Atlas AI.
What sets Atlas AI apart from generic AI?
Atlas AI isn’t a general-purpose model—it’s the only AI built exclusively for the app stores. Unlike generic AI that learns from public web data, Atlas AI has been trained on over 10 years of App Store and Google Play data, combining 500+ million performance signals with AppTweak’s real-world expertise in app marketing and Apple Ads.
This unique foundation allows Atlas AI to think like the app store algorithms—understanding how apps, keywords, creatives, and categories connect—so it delivers insights that are accurate, contextual, and actionable for your mobile growth strategy.
How does Atlas AI work within AppTweak?
Atlas AI powers the intelligence layer behind our features and agents in AppTweak.. It’s the brain that enhances keyword research, creative analysis, Apple Ads automation, and review insights.
What data does Atlas AI have access to and how is my data protected?
Atlas AI exists within the AppTweak platform and only access data on the apps you follow and the data you’ve provided access to—such as your Apple Ads campaign data, ASO data, and app performance metrics.
Your data stays yours and AppTweak will never use it to train AI models. Your data is never shared with other users or sold to third parties. All data remains in the EU. AppTweak is fully compliant with GDPR and ISO 27001, ensuring enterprise-grade security and privacy protection. You can read our Privacy Policy for complete details.
Is AppTweak Atlas AI the same as ChatGPT Atlas?
No. AppTweak Atlas AI is an intelligence layer built specifically for strategic app marketing in ASO and Apple Ads, while ChatGPT Atlas is OpenAI’s AI-powered web browser for general browsing.
