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See Which Apps Are Listed in 'Similar Apps'

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See Which Apps Are Listed in 'Similar Apps'

Which apps are Apple and Google associating to your app? Do your competitors have the same suggested apps? Which apps appear in the suggestions of both your app and your competitors? These are all questions you’ll now be able to answer thanks to our new Similar Apps section in the AppTweak Overview.


What are Similar Apps?

When you look at an app’s profile page on the Apple App Store and Google Play Store, you’ll find that both stores suggest a series of related apps at the end of the page. The suggested apps are often apps that could also appeal to the user that has landed on your app’s profile page.

You May Also Like apps of Candy Crush Saga on the App Store vs. Similar Apps of the same app on the Play Store.

You May Also Like apps of Candy Crush Saga on the App Store vs. Similar Apps of the same app on the Play Store.

On the App Store, Apple suggests a list of up to 15 apps the user “May Also Like”. On the Play Store, Google gives a series of suggestions, most of which depend on the user’s profile. In the Similar Apps section, Google lists up to 200 apps that are similar to the viewed app.

More ASO differences between the Apple App Store and the Google Play Store

Discover the suggested apps on any App Profile

We’ve added Apple and Google suggested apps to the AppTweak Overview, so that you can check which apps each store is associating to your app. More interestingly, you can also easily check the suggested apps of your competitors too. You can better understand how close you are to competitors, and which apps are consistently appearing in the suggestions.

Suggested Apps in the AppTweak Overview

“You May Also Like” apps for Candy Crush Saga in the AppTweak Overview

This feature can also help discover new competitors, either existing apps you hadn’t thought of or newcomers that are gaining in popularity. It’s important to note that the suggestions vary from one country to another, so you can use the feature to identify most appropriate competitors across countries. Some apps can perform better in a specific market and be more threatening to your app in that area.

More tips on why and how to find the right competitors for your app

Check out the apps that point towards your app

In addition to seeing which app Apple or Google show on your app’s App Profile, you can now also see the apps that point towards your app. In addition, AppTweak indicates the total number of apps that point towards an app and its Top Percentage (keep reading to learn more about Top Percentage).

Knowing the apps that point towards your app can give you an idea of the visibility Apple and Google are giving to it in the Similar Apps section (You May Also Like on Apple). You can check which apps your app is associated to (this can also be a great source of inspiration to find potential competitors), in which position your app appears among an app’s Similar App section (the higher your app’s position, the more visibility it gets through that app’s page) and the total number of apps that point towards your app (again, the more apps that point towards your app, the higher the potential of it being discovered through other apps).

The apps that point towards Hotel Tonight in the Apple App Store “You May Also Like” section vs. those that point towards Hotel Tonight in the Google Play Store “Similar Apps” section (United States).

The apps that point towards Hotel Tonight in the Apple App Store “You May Also Like” section vs. those that point towards Hotel Tonight in the Google Play Store “Similar Apps” section (United States).

Easy cross-competition comparison being one of AppTweak’s main priorities, all the information mentioned above is also available for your followed competitors. You can browse and find out which apps point towards a competitor but don’t point towards your own app. You can also compare how many apps are pointing to your apps vs. your competitors and who is getting the highest visibility from the Similar Apps section in each Store.

Comparing the number of apps that point towards Hearthstone vs. The Elder Scrolls in the “You May Also Like” section of the Apple App Store (United States)

Comparing the number of apps that point towards Hearthstone vs. The Elder Scrolls in the “You May Also Like” section of the Apple App Store (United States)

More on cross-competition comparison

Finally, the Top Percentage indicates in which percentile your app is situated in terms of n° apps that point towards it. In other words, if your app is in the Top 10%, that means that only 10% of apps in that Store and Country have more apps that point towards them. The lower the percentage, the better your app’s position. The Top Percentage will help you answer questions such as “Is 53 pointer apps a good value?” or”Am I performing better than most apps?” etc.

Comparing the number of apps that point towards popular apps in the App Store “You May Also Like” section and in which Top percentage that places each app. (United States)

Comparing the number of apps that point towards popular apps in the App Store “You May Also Like” section and in which Top percentage that places each app. (United States)

Similar Apps and ASO

This new addition to the App’s Overview page will help you better understand which apps you should focus on when monitoring and benchmarking your app’s performance. We hope it will help you identify new competitors and bring further insights as to how your app compares to other similar apps.

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