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The Most Popular App Store Keywords of 2019

App Market Insights

The Most Popular App Store Keywords of 2019

Which keywords are the most popular in the App Store? We had a look at the top 500 most popular keywords on the Apple App Store in 2019 for 5 major countries: United States, France, United Kingdom, Germany, and Spain. If that’s something you have been looking for to help you boost your ASO in 2020, then read on!


These were the 15 most popular keywords in the US App Store in 2019:

  • Instagram
  • Mario Kart
  • Snapchat
  • Youtube
  • Faceapp
  • Facebook
  • Disney Plus
  • Bumble
  • Mario-kart
  • Sleep sounds
  • Call of Duty
  • Disney
  • Free games
  • vpn
  • Face app

Also, check out the table below to compare the 15 most popular keywords between the United States, United Kingdom, France, Germany, and Spain:

The most popular keywords are defined as keywords that reached the highest volume at some point during 2019.

The Top 15 is clearly characterized by branded terms. Instagram is one of the most popular brands across all 5 countries in 2019, with a consistent volume of 99 and above. Snapchat, Mario Kart, Youtube, Faceapp and Facebook are also popular brands in all 5 countries.

Most of these brands have been dominating the app stores for a while now. But other branded keywords are making their way up to the Top 15 in 2019 including Mario Kart, Call of Duty and Disney. These are all new apps that launched this past year.

Pro tip: Using other trademarked keywords in your metadata can be tempting to bring a lot of traffic, but is punished by the Apple Store reviewers.

While, the most popular terms are clearly represented by global brands, it is interesting to see how some local apps are finding a spot in the Top 15 by focusing their efforts on one market only. For example, Bubble and Lovoo two online dating apps seem to be very popular in their main market but not so much in other ones. Bubble is very successful in the United States in 2019 and Lovoo is popular in Germany.

Want to unlock more insights? have a look at the 500 most popular keywords of 2019:

Top 500 most popular keywords of 2019 -US-UK-FR-DE-ES

Top 1000 most popular keywords of 2018 -US-UK-FR-DE-ES

If you want to conduct an in-depth analysis of those top 500 keywords to see which ones would be interesting and right for your app, sign up for a free trial 🚀

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