The Most Popular App Store Keywords of 2020
App Market Insights
We had a look at the top 500 most popular keywords on the Apple App Store in 2020 for 5 major countries: United States, France, United Kingdom, Germany, and Spain. If that’s something you have been looking for to help you boost your ASO in 2020, then read on!
Most Popular Keywords Defined
The most popular keywords are defined as those keywords that reached the highest Volume Score at some point in 2020. The Volume Score is number between 5 and 100 sourced directly from the Apple Store. The higher the Volume Score, the more popular the keyword.
20 Most Popular App Store Keywords of 2020 in the US:
- mario kart
- disney plus
- sleep sounds
- tik tok
- call of duty
- free games
- voice translator
Most Popular App Store Keywords Across Countries:
The table below shows the 20 most popular keywords in the United States, United Kingdom, France, Germany, and Spain along with the volume score.
|United States||France||United Kingdom||Germany||Spain|
|mario kart||100||mario kart||100||house party||100||face app||100||100|
|youtube||100||99||mario kart||100||99||mario kart||98|
|disney plus||96||tik tok||95||96||tik tok||94||skype||94|
|sleep sounds||95||94||love island||94||skype||93||parchis||93|
|call of duty||94||spotify||92||vpn||94||youtube||92||90|
|disney||94||call of duty||91||tinder||93||vpn||91||fortnite||90|
|free games||94||fortnite||91||uber eats||92||brawl stars||90||call of duty||89|
|voice translator||93||skype||90||call of duty||90||spotify||89||myrealfood||87|
The top 15 is dominated by social media apps such as Facebook, Instagram, Snapchat, Youtube and TikTok. In the US also Kik, a social networking and chat app, made the top 20.
As people were looking to stay connected during the pandemic apps like Zoom, Houseparty, Skype and even Hangouts or Plato entered the top 20 most popular keywords in Europe. Interestingly, video or chat apps did not gain as much search popularity in the US. Even apps like Messenger or Whatsapp did not make it in the top 20 most popular keywords in the US in 2020.
Overall, the most popular games are Mario Kart, Fortnite and Call of Duty. In Germany Brawl Stars was the second most popular game after Mario Kart, and in the UK Solitaire was the second most popular game. In Spain, users were searching for Parchis, a multi-player board game.
Tinder was the most popular dating app keyword in Germany and the UK, whereas in the US, users searched more often for Bumble.
Pro tip: The top 20 most popular keywords is clearly characterized by branded terms. Using trademarked keywords in your metadata can be tempting to bring a lot of traffic, but is not allowed by the App Stores.
Top 500 Most Popular App Store Keywords
Want to unlock more insights? have a look at the 500 most popular keywords of 2020:
Are you interested to know which keywords people use when searching for your app or competitors? Learn more about our App Keyword Research Tools and sign up for a 7-day free trial.