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The Most Popular App Store Keywords of 2020

App Market Insights

The Most Popular App Store Keywords of 2020

We had a look at the top 500 most popular keywords on the Apple App Store in 2020 for 5 major countries: United States, France, United Kingdom, Germany, and Spain. If that’s something you have been looking for to help you boost your ASO in 2020, then read on!


The most popular keywords are defined as those keywords that reached the highest Volume Score at some point in 2020. The Volume Score is number between 5 and 100 sourced directly from the Apple Store. The higher the Volume Score, the more popular the keyword.

  • instagram
  • mario kart
  • snapchat
  • youtube
  • zoom
  • faceapp
  • facebook
  • disney plus
  • bumble
  • sleep sounds
  • tik tok
  • call of duty
  • disney
  • free games
  • vpn
  • fortnite
  • kik
  • pandora
  • voice translator

The table below shows the 20 most popular keywords in the United States, United Kingdom, France, Germany, and Spain along with the volume score.

United States France United Kingdom Germany Spain 
KeywordVolumeKeywordVolumeKeywordVolumeKeywordVolumeKeywordVolume
instagram100faceapp100faceapp100disney100faceapp100
mario kart100mario kart100house party100face app100instagram100
snapchat100snapchat100instagram100instagram100houseparty99
youtube100instagram99mario kart100whatsapp99mario kart98
zoom100disney98snapchat100houseparty97zoom98
faceapp99plato96disney98mario kart96disney97
facebook98facebook95zoom98snapchat96whatsapp95
disney plus96tik tok95whatsapp96tik tok94skype94
bumble95messenger94facebook94zoom94tik tok94
sleep sounds95whatsapp94love island94skype93parchis93
tik tok95zoom94tiktok94facebook92snapchat92
call of duty94spotify92vpn94youtube92facebook90
disney94call of duty91tinder93vpn91fortnite90
free games94fortnite91uber eats92brawl stars90call of duty89
vpn94houseparty91youtube92fortnite90netflix89
fortnite93netflix91gradient91tinder90spotify88
kik93youtube91messenger91casino89youtube88
pandora93yuka91solitaire91netflix89hangouts87
voice translator93skype90call of duty90spotify89myrealfood87

The top 15 is dominated by social media apps such as Facebook, Instagram, Snapchat, Youtube and TikTok. In the US also Kik, a social networking and chat app, made the top 20.

As people were looking to stay connected during the pandemic apps like Zoom, Houseparty, Skype and even Hangouts or Plato entered the top 20 most popular keywords in Europe. Interestingly, video or chat apps did not gain as much search popularity in the US. Even apps like Messenger or Whatsapp did not make it in the top 20 most popular keywords in the US in 2020.

Overall, the most popular games are Mario Kart, Fortnite and Call of Duty. In Germany Brawl Stars was the second most popular game after Mario Kart, and in the UK Solitaire was the second most popular game. In Spain, users were searching for Parchis, a multi-player board game.

Tinder was the most popular dating app keyword in Germany and the UK, whereas in the US, users searched more often for Bumble.

Pro tip: The top 20 most popular keywords is clearly characterized by branded terms. Using trademarked keywords in your metadata can be tempting to bring a lot of traffic, but is not allowed by the App Stores.

Want to unlock more insights? have a look at the 500 most popular keywords of 2020:

Top 500 most popular keywords of 2020 -US-UK-FR-DE-ES

Top 500 most popular keywords of 2019 -US-UK-FR-DE-ES

Top 1000 most popular keywords of 2018 -US-UK-FR-DE-ES


Are you interested to know which keywords people use when searching for your app or competitors? Learn more about our App Keyword Research Tools and sign up for a 7-day free trial.

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