Our Story

Headquartered in Brussels, AppTweak was founded by Olivier Verdin and Sebastien Dellis in 2013.

AppTweak was initially a side project called the “ASO Toolbox”. It generated an instant App Store Optimization report with actionable recommendations for apps and games on the Apple App Store.

As the interest in app store optimization grew, AppTweak added more and more features to its platform to help users make their apps and games stand out in the app stores.

Key Milestones Defining Our Growth

  • April 2014

    AppTweak was launched in Brussels by Olivier Verdin & Sébastien Dellis

  • Aug. 2015

    Ready to scale, AppTweak raised $1M

  • June 2017

    AppTweak is profitable!

  • March 2018

    4 years later we welcome our 10th team member

  • Sept. 2018

    We’re expanding overseas and opened our US office in San Francisco

  • Dec. 2018

    Awarded Best ASO Company at the App Promotion Summit Berlin

  • Jan. 2019

    We’re expanding and moved into our new offices offering the best views of Brussels

  • Nov. 2019

    Recognised as Belgium’s 6th fastest growing startup in the Deloitte Technology Fast 50 Awards

  • Dec. 2019

    AppTweak now counts 30 people in Belgium and San Francisco!

  • Fev. 2020

    We are expanding in the Asian market and opened our new offices in Bengaluru and Tokyo

Number of employees


Funding and growth

The first employees were hired in 2014 and AppTweak officially became a paid platform.

The company raised a total of $1M in August 2015 from Xavier Huerre, Cindy Naegel, Be Angels, Brustart and the Belgian media group Rossel.

Things moved fast from there. AppTweak launched new features, added more languages and countries and continued to create rich content to educate mobile marketers on app store optimization and user acquisition.

Today and Tomorrow

Today, AppTweak is a leading ASO tool with a full suite of features including ASO, Ad Intelligence, Market and App Intelligence.

We’re a profitable and fast-growing company supporting over 1,200 customers in more than 70 countries. We have a team of over 40 people with offices in Brussels, San Francisco, Bengaluru and Tokyo.

AppTweak has been awarded “best ASO tool” by the App Growth Awards community and was recognized as the 6th fastest-growing technology company in Deloitte Belgium’s Fast 50 competition.