The most downloaded Health & Fitness apps in 2025

Flo Period & Ovulation Tracker, a women’s health app, recorded 55.6M downloads in 2025 per data from AppTweak’s Market Intelligence. This performance highlights the continued dominance of personalized biological tracking tools within the top rankings. This reflects a broader shift where users prioritize specialized, data-rich health monitoring over generic fitness tracking.

Health & Fitness accumulated approximately 1.83 billion total downloads last year. The category saw an aggregate year-over-year growth of 5.1%. While the market is massive, the distribution of growth is uneven across different types of apps. wearables and fitness & workouts remain the largest segments by absolute volume. However, high relative growth was observed in smaller segments like mental health, where 67% of the top 500 apps achieved over 50% year-over-year growth. This indicates that while legacy fitness tracking provides the volume baseline, the most dynamic user interest is currently flowing toward holistic well-being and mental health solutions.

Key takeaways

• Top 10 dominance: The top 10 apps generate approximately 15% of total category downloads. This indicates that a small number of “super apps” and legacy leaders continue to capture a significant portion of user attention despite a crowded market.
• Wearables saturation: Wearables have a median year-over-year growth rate of 0.54%. This suggests that the market for companion apps to hardware devices has reached a maturity plateau compared to digital-only services.
• Publisher concentration: Muhammad Awais Mohsin is the largest publisher by volume, with 14 apps totaling roughly 101.5M downloads. This highlights that portfolio strategies involving multiple specialized apps can compete effectively against single-app giants.
• Growth distribution: Out of the top 500 apps, 333 (66.6%) saw positive growth. This reflects a generally healthy ecosystem where the majority of top players are successfully acquiring new users.
• Emerging segments: Mental Health and motivation & well-being apps make up roughly 4.7% of total downloads. This highlights the rapidly growing consumer demand for mindfulness and personal development tools, which are outcompeting established sectors in growth momentum despite their smaller market share.

About the data set

This data was derived from AppTweak’s Market Intelligence. The dataset covers January to November 2025 and reflects worldwide performance across both the App Store & Google Play for the top 500 Health & Fitness apps. The ranking is created by combining each app’s estimated downloads from the App Store and Google Play and ordering them from highest to lowest. Dive deep into your categories app downloads now for free in Market Intelligence.

• Data source: AppTweak Market Intelligence
• Coverage: App Store and Google Play
• Metric: Downloads
• Time period: November 2024 – November 2025
• Category: Health & Fitness defined by AppTweak’s AppDNA taxonomy
• Geography: Global
• Last updated: November 2025

Category definition of Health & Fitness apps (AppTweak AppDNA taxonomy):

AppTweak defines the Health & Fitness category as apps promoting physical health, mental wellness, and healthy living. Includes tools for exercise, mindfulness, sleep, nutrition, daily routine tracking, and well-being devices.

Segment definitions:

• Women’s health: Apps designed specifically for female biological tracking, including period, ovulation, and pregnancy tracking.
• Wearables: Companion apps required to sync data from hardware devices such as fitness bands, smartwatches, and rings.
• Fitness & workouts: Apps providing exercise routines, coaching, and activity logging without requiring specific external hardware.
• Weight loss: Apps focused on diet tracking, calorie counting, and weight management programs.
• Mental health: Apps focusing on meditation, therapy, stress relief, and psychological well-being.

Feel free to dig into your app category’s download and revenue estimates now in AppTweak’s Market Intelligence.

What are the top 10 most downloaded Health & Fitness apps of 2025?

Here are the top 10 apps ordered by total downloads across the App Store and Google Play globally, including app name, publisher, HQ, downloads, and year-over-year growth from AppTweak’s Market Intelligence.

Source: AppTweak Market Intelligence (January–November 2025, Global).

Notable apps at a glance:

• Flo Period & Ovulation Tracker – Rank #1, 55.6M downloads, Women’s Health
• Mi Fitness (Xiaomi Wear) – Rank #2, 36.8M downloads, Wearables
• Home Workout – No Equipment – Rank #3, 27.0M downloads, Fitness & Workouts
• Da Fit – Rank #4, 26.2M downloads, Wearables
• MyFitnessPal: Calorie Counter – Rank #6, 23.3M downloads, Weight Loss
• fitpro – Rank #7, 19.8M downloads, Wearables

3 key learnings from the top 10 Health & Fitness apps

The data reveals three clear patterns in how users interact with the most downloaded Health & Fitness apps in 2025. These learnings summarize the strongest signals emerging from the top-ranking apps according to AppTweak’s Market Intelligence dataset.

1. Established specialized tracking retains high user acquisition.

The top of the chart is dominated not by generalist apps, but by highly specific utilities. Flo Period & Ovulation Tracker is the top app globally with approximately 55.6M downloads. Additionally, the top 10 includes two women’s health apps and two weight loss apps. Together, these two segments represent about 21% of all Health & Fitness downloads among the top apps. This suggests that users are increasingly turning to apps to manage specific, high-stakes biological needs—such as fertility and diet—rather than using “all-in-one” lifestyle trackers. MyFitnessPal: Calorie Counter, a weight loss app, recorded 23.3M downloads, growing +22.4% year-over-year. This indicates that despite the age of the app, the demand for rigorous nutrition tracking remains a primary driver of new installs.

2. The wearables market is large but shows signs of volatility.

Hardware-tied applications are essential for device owners, ensuring high download volumes, but their growth patterns are inconsistent. Mi Fitness (Xiaomi Wear), a wearables app, recorded 36.8M downloads in 2025 with +22.9% growth. However, not all wearable apps are sharing this success. fitpro, a wearables app, recorded 19.8M downloads, declining by 47.5%. Similarly, Da Fit, a wearables app, recorded 26.2M downloads, declining by 16.5%. This reflects a consolidation in the market where ecosystem-specific apps (like Xiaomi’s) are growing, while generic or third-party device aggregators are losing significant ground.

3. “Mind-over-muscle” niche in wellness shows growth efficiency

The health & fitness app industry is seeing a shift to psychological and holistic wellness. These smaller segments are not generating the highest raw volume, but they have the highest probability of success for new entrants.

• High-growth density: Mental health and motivation apps are proving significantly more fertile for growth than established sectors. A staggering 67% of mental health apps and 62% of motivation apps in the dataset are growing faster than 50% year-over-year.
• The “Holistic” Outperformance: In sharp contrast to the volatile Wearables market, the “Other Health & Fitness” segment (which captures holistic and alternative wellness) sees 71% of its apps in high-growth mode. This indicates a consumer shift toward soft-skill wellness (mindfulness, habits, coaching) where the market is far less saturated than the “calorie and step counting” wars.

Key facts about the top 10 Health & Fitness apps

• Wearables (320M downloads) and fitness & workouts (311M downloads) are the largest segments in the overall market.
• Wearables account for 17.5% share of the total top 500 downloads.
• Weight loss (249M downloads) and women’s health (140M downloads) follow as the next largest segments by volume.
• Publishers in the United States account for approximately 281M downloads (15.4% of total).
• China-based publishers account for around 178M downloads (9.8% of total).

Health & Fitness app market trends shaping 2025

The data reflects a category in transition, moving from simple logging tools to proactive, intelligent companions.

From tracking to AI coaching

Health and fitness apps are shifting from simple trackers to always-on, AI-driven “health companions.” Instead of just logging steps or workouts, leading products now interpret continuous streams of data to deliver real-time coaching. AI is being used to analyze sleep, stress, recovery, and medical-adjacent signals, then turn that into plain-language guidance. This shift explains the rise of apps like Calorie Counter AI, which leverage the promise of AI to simplify complex tracking tasks.

Whole-person wellness

The category is widening from “fitness” to “whole-person wellness.” Users increasingly expect one ecosystem to help them manage movement, sleep, stress, mental health, and nutrition. This is reflected in the high growth of the Mental Health segment, which saw 67% of apps grow by more than 50% this year. Younger generations, in particular, treat wellness as a daily practice that blends physical and emotional goals.

Gamification and social mechanics

Social, community, and game mechanics are now core expectations rather than nice-to-haves. Successful products behave like social platforms, utilizing feeds of shared workouts and challenges. Gamification—badges, streaks, and levels—is being used to convert intent into habit. This trend helps explain the continued engagement in high-volume apps where retention is critical to the business model.

Key facts about Health & Fitness app market trends in 2025

• From tracker to “companion”: Apps are shifting from passive logging tools to active, AI-driven “health companions” that offer real-time, adaptive coaching based on continuous data streams.
• The rise of holistic wellness: Users are abandoning siloed “single-purpose” apps in favor of ecosystems that blend physical fitness with sleep, nutrition, and mental health (the “whole-person” approach).
• Gamification and community dynamics: Retention strategies are increasingly borrowing from gaming (live events, battle passes) to create a sense of community belonging rather than solitary metric tracking.
• Privacy as a premium feature: As health data rivals medical records in granularity, transparent data permissions and privacy safeguards are becoming critical differentiators for user trust.

Conclusion

The 2025 Health & Fitness landscape is defined by a dichotomy: massive legacy players in wearables and women’s health continue to hold the bulk of the volume, while dynamic growth is found in mental health, AI-driven nutrition, and accessible “lazy” fitness apps. With 1.83 billion total downloads and a 5.1% growth rate, the market is healthy but competitive. Success now depends on moving beyond basic tracking to offer personalized, AI-enhanced guidance and holistic wellness support.

For deeper insights into these trends and to benchmark your own app’s performance, explore AppTweak’s Market Intelligence platform. You can start analyzing the data today with a Free Starter plan.

FAQ

Below we answer the top questions about the most downloaded health & fitness apps.

Which Health & Fitness app had the most downloads in 2025?

Flo Period & Ovulation Tracker had the most downloads in the Health & Fitness apps category, recording 55.6M downloads per data pulled from AppTweak’s Market Intelligence. This places it significantly ahead of other competitors in the top 10.

What is the total number of downloads for Health & Fitness apps in 2025?

Health & Fitness apps accumulated approximately 1.83B total downloads from January to November 2025. This represents an aggregate year-over-year growth of 5.1%.

Which Health & Fitness app segments are growing the fastest?

The fastest relative growth was seen in Other Health & Fitness apps, where 71% of apps achieved over 50% year-over-year growth. Additionally, 67% of mental health apps grew by more than 50%.

How many Health & Fitness apps are in the top 500?

The top 500 Health & Fitness apps account for roughly 1.42B downloads. This volume represents about 78% of the total downloads in the category.

What is the market share of wearable Health & Fitness apps?

Wearables are the largest segment, accounting for 320M downloads or approximately 17.5% share of the top 500 apps, per data from AppTweak’s Market Intelligence.

Which publisher dominates the Health & Fitness apps category by volume?

Muhammad Awais Mohsin is the largest publisher by volume in the Health & Fitness apps category. This publisher amassed roughly 101.5M downloads across 14 apps.

What country leads in Health & Fitness app downloads?

United States publishers lead the market for Health & Fitness apps, accounting for approximately 281M downloads (15.4% of the total). China-based publishers follow with around 178M downloads (9.8%).