Unlock New App Market Data: AppDNA in Market Intelligence
For mobile marketers, making sure your app performs well in its market requires a deep understanding of trends and user preferences.
To help enhance your market research, we are excited to introduce AppDNA & GameDNA in Market Intelligence. Market Intelligence in AppTweak provides powerful cross-country market insights, and now includes new market data: you can now use AppDNA & GameDNA, our AI-powered app store taxonomy, to dive deeper into your specific competitive landscape.
Read below to discover AppDNA & GameDNA insights in Market Intelligence, and learn how you can identify high-growth markets with AppTweak.
AppDNA in Market Intelligence is currently available for the following countries: US, Canada, UK, Ireland, India, South Africa, New Zealand, and Australia. Stay tuned for upcoming developments in Market Intelligence!
What is AppDNA & GameDNA?
An app or game’s DNA refers to its core purpose or gameplay. Going beyond the ~20 categories offered by the app stores, our data scientists have identified +200 granular AppDNA subcategories and +70 specific GameDNA genres, opening up new market research opportunities.
Expert TipWith AppDNA, we can compare the performance of Calm to other meditation apps, going deeper than the stores’ general Health & Fitness categories. GameDNA tells us more about PUBG Mobile (App Store “Strategy” category), showcasing best practices for battle royale games.
As well as AppDNA & GameDNA features already in ASO Intelligence, you can now answer the following questions (and more) in Market Intelligence:
Where does my AppDNA category get the most downloads?
Let’s analyze the “Food Delivery” AppDNA on the App Store (top apps: Uber Eats, Door Dash, Deliveroo). We see that the USA is dominating market share by downloads (71%) across 8 majority English-speaking countries. The market for food delivery apps on iOS is also strong in the UK (11%) and India (7%).
How does my game market compare on App Store vs Google Play?
Like most App Store markets, the United States leads the “Open World” GameDNA (top apps: Roblox, Genshin Impact, Spider Fighter 3), driving 80% of downloads over the time period.
When we compare market share for open world games on Google Play, we identify one major difference: India leads in downloads (82%). This is consistent across categories: Android users are much more dominant in India than iOS.
Expert TipUnlike store-given categories, an app or game’s “DNA” is constant and does not differ between the App Store and Google Play. As a result, we can more easily compare market performance between stores.
How do my market’s downloads change over time?
With AppDNA & GameDNA, we can unlock valuable information about the size and growth potential of specific markets. For instance, below we see a distinct peak in downloads for the “Movie & TV Streaming” AppDNA around May 23, 2023. It is interesting to note that this increase is only seen in the US, the market size leader for streaming apps.
To understand what may have caused this spike, we can take a look at “Top Apps” in Market Intelligence.
Who are the top apps & games in my market?
Below, we see that Max (previously HBO Max) leads the movie & TV streaming market in the US (and is only available in the US). Knowing that the app’s official launch was on May 23 (the date of the US download increase), this reveals how big of an impact an app release can have on an entire market.
“Top Apps” can also help you identify your own market strengths and find new opportunities for growth. For example, ReelShort (released in August 2022) is a top 5 movie & TV streaming app in many of our selected countries (the US, Canada, overall, etc). However, we also see that its ranking is lower in India, possibly due to more local competition.
By conducting an in-depth analysis of the top apps in its target markets, ReelShort could explore new localization strategies to better align with user preferences in target markets.
How do top games in my GameDNA market perform over time?
Market Intelligence also unlocks new insights into the top apps in your market. For example, below, we see the performance of the top MOBA (multiplayer online battle arena) games on the App Store in April. Analyzing this graph shows us the timeframe that Pokémon UNITE gained in popularity (now being the top game in its DNA) and brings attention to Arena of Valor’s download peak in late April.
These insights would allow other MOBA games to compare their performance to market leaders, better understand their standings, and think of new tactics to differentiate themselves from top competitors.
In Market Intelligence, now find unique insights to enhance your market research (market size, market share, top apps, and more) with AppDNA & GameDNA, our AI-powered app store taxonomy.
Benefit from even more AppDNA & GameDNA features in ASO Intelligence!