How CoinSwitch achieved a +400% conversion rate increase with AppTweak

Challenge

CoinSwitch’s ASO team faced mounting pressure to maximize organic user acquisition ahead of a major product expansion campaign. It was a critical moment for growth, and improving ASO metrics was central to hitting their acquisition goals efficiently.

Two challenges stood out:

• Keyword rankings: growth on key terms was limited, making it harder to expand reach.
• Conversion rates: visit-to-install conversion was underperforming, preventing CoinSwitch from turning more page visits into installs.

Before AppTweak, the team relied on basic in-house analytics like using the consoles to see which keywords brought visitors and downloads to their own app—but they had no visibility into competitor keywords, downloads, or metadata. Manual keyword research also lacked actionable insights, slowing down iteration cycles during a critical growth phase.

The subsequent initiative was led by Sanjit, Ashutosh, Shubham, and Prateek, who were responsible for improving keyword visibility and boosting conversion rates.

Solution

CoinSwitch used AppTweak to centralize ASO operations and speed up experimentation. The team focused on three areas:

Smarter keyword discovery and tracking

The ASO Report first provided CoinSwitch with a clear overview of the keywords competitors were using in their metadata, showing common terms where CoinSwitch could also compete. By combining keyword suggestions with metadata analysis, the team identified on which keywords competitors ranked highly and which drove them the most installs.

These insights guided revisions to include higher-volume terms such as “crypto trading” and “bitcoin app” in their title and short description. The team then continued tracking performance over time to understand impact. Algorithm anomaly detection helped the team anticipate Play Store shifts and adapt faster.

Creative optimization and testing

Creative optimization followed a similarly data-driven pattern. Using the Timeline, the CoinSwitch team examined market trends and competitor activity — including metadata changes, in-app events, promotional content, and competitor A/B testing — to see the exact updates competitors made and understand what worked.

Before publishing new creative updates, they used AppTweak’s store page preview tools to check how icons, screenshots, and copy would appear in light and dark mode, on both Android and iOS phone devices.

CoinSwitch then refreshed visuals with a cleaner interface and reordered screenshots to emphasize trust, simplicity, and user benefits, alongside testing new icons to improve engagement.

Targeted custom store listings (CSLs)

Prior experience with custom store listings was enhanced by AppTweak’s visibility into the market.

Creative Explorer provided a clearer picture of how competitors position screenshots across different verticals, and Live Search Results helped uncover the CSLs competitors were running on different keywords.

Guided by these insights, CoinSwitch ran CSLs targeting branded searches with tailored messaging and creatives to increase relevance and conversion.

Results

Within 5–6 months of implementing these changes, CoinSwitch saw measurable improvements:

• Conversion rate surged by a remarkable 400%.
• Keyword rankings improved across their top five target terms.
• Organic installs grew steadily month over month as visibility and creatives improved.

After seeing the success AppTweak brought to CoinSwitch, the team is now applying the platform’s insights to Lemonn, their newly launched stock market app focused on empowering retail investors. While the crypto market is global, stock markets are more regional. With AppTweak, the team can analyze markets country by country and adapt their ASO strategy based on what’s working elsewhere.

AppTweak continues to be a valuable partner in this new chapter, helping CoinSwitch refine its ASO strategies, stay ahead of trends, and drive high-quality user acquisition.