App Store Optimization (ASO) is getting increasingly popular while the app store market is dominated by two major actors: Apple and Google. Both of these stores have their own specificities that need to be understood in order to build a strong ASO strategy. This article underlines the 3 biggest ASO differences. Read the rest of this post on AppLift blog. Since the apparition of mobile applications, two app stores clearly shape the mobile app ecosystem. Of course, …
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For the first time, we’re welcoming a guest post from Appsee, mobile app analytics platform. In this article Hannah gives us the checklist to complete in order to build a solid mobile user onboarding strategy. If app pros want users sticking around with their product, they need to be with them every step of the way. From the first time users open the app, app pros need to be there, providing assistance along the way. …
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We increased conversion by 3x, with optimizing description, icon, screenshots, keywords, and by localizing language. We also achieved 200% ROI by managing, configuring, and optimizing App Store Search Ads.CEO at Mobtimizers