App Description Keyword Density

By Laurie Galazzo
App Description Keyword Density

This new feature is going to make your ASO job much easier! You can now check any app description’s keyword density in just a click! Discover and compare your competitors’ most frequently used keywords in their app description. All details below.


Save Precious Time in Your Keyword Research

We are very happy to introduce a brand-new feature which is going to save you a lot of time.

As you probably already know, keywords have a crucial role in App Store Optimization (ASO). Targeting the right keywords for your app is essential if you want to increase your app store discoverability.

Before crafting your app keywords strategy, it is important to track and understand your competitors’ semantic field. You can easily benchmark their keywords strategy by spying on their app title, subtitle (iOS), short description (Google Play) and long description.

The latter can actually take a lot of time and resources, but it is essential, especially on Google Play. Indeed, the Google Play Store algorithm crawls keywords from the app description in order to index apps.

App Description Keyword Counter

The best practice teaches us to repeat a given keyword about 5 times to be able to rank on it. This is also valid for iOS apps, as the description matters in terms of SEO.

Who hasn’t used “cmd+f” or “ctrl+f” to make a search on a given keyword and check how often it is repeated on a competitor’s description? Well, those days are now over.

Our new “Keyword Density” feature provides you with a list of the most repeated keywords in any given app description. Not only does it show you the most used keywords and the number of times they were repeated, it also gives you the percentage of times a keyword appears in an app description.

The “Keyword Density” list takes into account keywords that are repeated at least two times on the app description. We have chosen to only include keywords of at least 4 characters and have removed all stop words. (Please let us know if you still find some and we will remove them).

In the example below, we see that “UberEATS” uses the keywords “food” and “uber” 4 times in its app description, which means that both of these keywords count for about 2.45% of the whole description (density).

“Restaurants” is used 3 times (1.84% density), while “speed”, “local”, “love”, “ubereats”, “need”, “through”, “order” and “place” are repeated twice each (1.23% density).

Image Source: AppTweak

What’s making this feature so handy is that you can easily change from one app description to another and check all your competitors’ keyword density in just a click! (see GIF below).

Image Source: AppTweak

By spying on your competitors’ most used keywords, you will be able to determine their strategy and therefore, to adapt your own keyword selection accordingly (defensive or offensive strategy).

Keywords Picking Tool Now Improved

We have also added a new tab to our Keyword Tool, in the Keywords Picking section. In order to facilitate your keywords research and analysis, we’ve added all the most recurrent keywords in your app description but also in your various competitors’ app description.

As we do for “Ranked Keywords” and “Paid Keywords” features, we have added the list of “Shared Keywords” that both you and the selected competitor are both using multiple times in the app description. This helps you directly see which keywords and semantic fields you’re both fighting for.

Image Source: AppTweak

We sincerely hope that you will enjoy this new feature! Please let us know your feedback and feel free to submit your feature suggestions, we always listen!

▶ Discover Keyword Density ◀

So, what do you think of these new features?


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