In-App Events & Promotional Content
- Analyze in-app events, custom product pages (App Store) & promotional content (Google Play) to reach more users
- Get inspired by competitors’ strategies & category benchmarks
- Monitor the performance & return of your in-app events
![Image - In-app events - Hero image](https://apptweak-blog.imgix.net/2023/04/header-6.png?auto=compress%2Cformat&q=95)
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Increase your app’s visibility with in-app events & promotional content
With AppTweak, leverage the first & only ASO tool providing detailed insights into both App Store in-app events & Google Play promotional content.
![Image - In-app events - Img 1](https://apptweak-blog.imgix.net/2023/04/image-1-1.png?auto=compress%2Cformat&fit=scale&h=505&q=95&w=800)
Understand how apps & games are using in-app events
Draw inspiration from other apps’ and games’ in-app events (iOS) & promotional content (Android). View event cards and easily analyze event details, metadata & creatives in one place.
![Image - In-app events -img 3-1](https://apptweak-blog.imgix.net/2023/03/kglE0uql-header.png?auto=compress%2Cformat&fit=scale&h=436&q=95&w=800)
Analyze the frequency & duration of competitors' in-app events
Use the ASO Timeline to dive deeper into your competitors’ marketing strategies. Find out when, for how long & how many in-app events or promotional content they’re running.
![Image - IN-app events - ANALYTICS DASHBOARD - img 3](https://apptweak-blog.imgix.net/2023/06/Screen-Shot-2023-06-26-at-10.31.04.png?auto=compress%2Cformat&fit=scale&h=426&q=95&w=800)
Measure the performance of your in-app events
On AppTweak, measure your in-app events’ performance & return and identify your most successful strategies. In one view, compare your event impressions, opens, sales, and more.
![Image - In-app events - metadata benchmarks (2)](https://apptweak-blog.imgix.net/2023/04/UlMNvLVJ-image-3.png?auto=compress%2Cformat&fit=scale&h=419&q=95&w=800)
Uncover ASO trends & best practices in your category
Compare your in-app event strategy to current benchmarks & ASO trends from the top 500 apps of any app store category.
Case Study
Superscale increased organic downloads on Google Play by +450% with ASO
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