Building a comprehensive ASO report for better prioritizing

Challenge

The team at Deezer allocates time every week to compile a report on ASO performance for its management to help them decide how to prioritize ASO efforts and other marketing channels for its different key markets.

The team wanted to be able to collect all relevant data from one single tool not only for its own app, but also 5 competitors across 10 markets and for both iOS & Android.

Solution

With AppTweak, the Deezer team was able to reduce to a minimum the time necessary to compile a comprehensive performance and competition report. With the top charts and timeline features, the team was able to monitor its standing versus competitors in the Music category and keep track of competitors ASO efforts.

Furthermore, using a variety of keyword tools, the team was able to identify the most important generic keywords it would need to target to maximize visibility in organic search, and how many downloads they could expect from ranking for them.

Results

By monitoring the app’s ASO performance weekly and using AppTweak’s reports for fast decision-making across various marketing teams, Deezer was able to grow by 70% in the MENA region during the first half of 2019 and managed to rank in the top 5 in the iOS Music category in growing markets.