Most Downloaded Shopping Apps During Black Friday Week 2022

Lea Marrazzo by
Event and PR Marketing Specialist

3 min read

Black Friday is a very popular seasonal event in the US and for the shopping category in both the app stores. In this article, we have a look at the apps that have gained momentum during Black Friday week 2022. 

All insights have been extracted using AppTweak’s Market Intelligence (which uses only first-party data that has been tracked since 2014). Combined with a deep-learning model that accounts for seasonality and trends within categories and countries, AppTweak provides the most accurate download and revenue estimates for any app and game worldwide.


Most Downloaded Shopping Apps in the US.
Most downloaded shopping apps in the US. Source: AppTweak Market Intelligence (October – November 2022).

Temu emerges as the most downloaded shopping app in the US

On Black Friday, Temu was the most downloaded shopping app in the US both on the App Store and Google Play. Launched globally on 31 August 2022, the Chinese app Temu saw incredible growth in the US market, reaching an impressive 612K downloads in its first month after launch. 

Temu surpasses Amazon Shopping and gains 4.7M downloads.
Temu surpasses Amazon Shopping and gains 4.7M downloads. Source: AppTweak Market Intelligence (October – November 2022).

Since then, Temu has been incrementally growing its popularity among US consumers, reaching record download numbers in November. The shopping app received a total of 4.7 million downloads in November. This steady and incremental growth led the shopping app to climb to the top charts in the US on both the app stores. Temu ranked #1 across all the US App Store categories from November 12, and led the rankings for two weeks on Google Play starting from November 7. 

Shopify’s Shop sees increased downloads in Black Friday week

Shopify’s Shop sees the largest increase in downloads during Black Friday week.
Shopify’s Shop sees the largest increase in downloads during Black Friday week. Source: AppTweak Market Intelligence (October – November 2022).

Shop has experienced the highest growth during the Black Friday week with a 24% increase in downloads. This surge in downloads brings it closer to the Chinese fast-fashion giant Shein.

Downloads for fashion apps decreased in Black Friday 2022

Download total 2022 Download total 2021
Fashion 11.445.966 15.617.708
Furniture & home design 4.335.624 5.249.525
Marketplace 4.011.867 5.329.193
Other commerce & shopping 6.924.870 10.881.034
Retailer (b2c) 5.290.744 6.266.773
Sneakers, streetwear & sports apparel 3.217.715 4.420.548
Wholesaler (b2b) 4.834.331 1.466.218

Data from AppTweak’s AppDNA shows that downloads for fashion apps have decreased by 27% compared to last year. In an economic context of increasing inflation prices, it seems that the US consumers are less inclined to download new fashion apps. However, fashion apps remain the most popular AppDNA within the shopping category with 11M downloads recorded during the Black Friday period in 2022. 

Across all AppTweak’s AppDNAs, wholesaler apps are the only one that has seen a growth in downloads compared to last year. This might be due to Temu‘s remarkable growth over the past months (Temu is classified as a wholesaler app in AppTweak’s AppDNA classification model).

To learn more about our AppDNA Taxonomy, powered by Atlas


Watch this space to know more about the trending, top-grossing apps and games dominating the app stores each month!

 

Lea Marrazzo
by , Event and PR Marketing Specialist
Helping the mobile app community getting together. She loves all things circus, food and cinema.