App Market Insights

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  1. Apple WWDC 2024: Key ASO Updates for App Developers
    App Market Insights

    June 20, 2024

    Apple WWDC 2024: Key ASO Updates for App Developers

    Discover the key ASO updates from Apple WWDC 2024.

    Simon ThillaySimon Thillay
  2. UA’s Future: Google’s Privacy Sandbox vs. Apple’s SKAN
    App Market InsightsGuest Insights

    June 19, 2024

    UA’s Future: Google’s Privacy Sandbox vs. Apple’s SKAN

    Discover why Google Privacy Sandbox & Apple’s SKAN are crucial for mobile marketers.

    John KoetsierJohn Koetsier
  3. Top 10 Mobile Ad Trends Every Marketer Should Know
    App Market InsightsGuest Insights

    June 18, 2024

    Top 10 Mobile Ad Trends Every Marketer Should Know

    Discover the top 10 mobile ad trends every app marketer must know about!

    Silvija LazaninSilvija Lazanin
  4. Discover 10 Hidden Gems on AppTweak to Boost Your ASO
    App Market Insights

    April 22, 2024

    Discover 10 Hidden Gems on AppTweak to Boost Your ASO

    Discover these 10 hidden gems on AppTweak to help boost your ASO.

    Taya FranchvilleTaya Franchville
  5. Leveraging the App Stores as a True Marketing Channel
    Advanced ASOApp Market Insights

    February 15, 2024

    Leveraging the App Stores as a True Marketing Channel

    Understand how mobile marketers can maximize their impact by leveraging the app stores as a true marketing channel.

    Sukanya SurSukanya Sur
  6. Apple’s Response to EU’s DMA & its Impact on iOS Developers
    App Market Insights

    January 31, 2024

    Apple’s Response to EU’s DMA & its Impact on iOS Developers

    Here are our key takeaways on how Apple plans to comply with the DMA’s new rules.

    Simon ThillaySimon Thillay
  7. How Do Mobile Games Use Custom Product Pages (CPPs)?
    App Market InsightsSearch Ads

    January 29, 2024

    How Do Mobile Games Use Custom Product Pages (CPPs)?

    Discover how mobile gaming apps are leveraging custom product pages on the App Store.

    Sukanya SurSukanya Sur
  8. ASO Trends to Look Out For in 2024
    Advanced ASOApp Market InsightsArtificial Intelligence (AI)

    January 11, 2024

    ASO Trends to Look Out For in 2024

    Discover the interesting trends already at play in ASO that are worth keeping an eye on in 2024.

    Simon ThillaySimon Thillay
  9. 7 Tips to Create an App Preview Video that Converts
    App Market InsightsGuest Insights

    January 8, 2024

    7 Tips to Create an App Preview Video that Converts

    Keep these expert tips in mind to create an effective preview video for your app/game.

    Marine NozerandMarine Nozerand
  10. Mobile Games Icon Trends by App Store Categories
    App Market Insights

    December 1, 2023

    Mobile Games Icon Trends by App Store Categories

    Discover the predominant icon design & color trends for top 50 mobile games in different categories.

    Madeleine HoyMadeleine Hoy
  11. ASO Tips & Trends for Travel and Lifestyle Apps
    App Market Insights

    November 14, 2023

    ASO Tips & Trends for Travel and Lifestyle Apps

    Discover the key trends that shape travel and lifestyle app marketing.

    Suleika VanmaeleSuleika Vanmaele
  12. How to Leverage Marketing Mix Modeling & ASO for App Growth
    App Market InsightsGuest Insights

    October 30, 2023

    How to Leverage Marketing Mix Modeling & ASO for App Growth

    Discover how the marketing mix model and ASO provide mobile marketers powerful insights to grow their app.

    Dana KangDana Kang
  13. Mobile App Icon Trends by App Store Categories
    App Market Insights

    October 20, 2023

    Mobile App Icon Trends by App Store Categories

    Read this blog to gain key insights into the top 50 apps in various categories on the app stores.

    Taya FranchvilleTaya Franchville
  14. Improve Creatives’ Performance for Mobile Gaming Ad Campaigns
    App Market InsightsGuest Insights

    August 20, 2023

    Improve Creatives’ Performance for Mobile Gaming Ad Campaigns

    Discover how to create captivating ad creatives for your mobile game.

    Mafe RoigMafe Roig
  15. Complementing ASO with Paid Media Campaigns
    Advanced ASOApp Market InsightsGuest Insights

    August 16, 2023

    Complementing ASO with Paid Media Campaigns

    Discover how aligning ASO and paid user acquisition can help boost your app’s CVR.

    Marcos BarcelóMarcos Barceló
  16. Average App Conversion Rate per Category [2023]
    App Market Insights

    August 9, 2023

    Average App Conversion Rate per Category [2023]

    Discover the conversion rates of each major app category on the US App Store and Google Play.

    Oriane InezaOriane Ineza
  17. Top Growth Hacks for Mobile App Retargeting Campaigns
    App Market InsightsGuest Insights

    August 1, 2023

    Top Growth Hacks for Mobile App Retargeting Campaigns

    Dive into these top growth hacks for running successful app retargeting campaigns.

    Angela HumphreyAngela Humphrey
  18. Unlock New App Market Data: AppDNA in Market Intelligence
    App Market InsightsProduct Updates

    July 13, 2023

    Unlock New App Market Data: AppDNA in Market Intelligence

    For mobile marketers, making sure your app performs well in its market requires a deep understanding of trends and user …

    Georgia ShepherdGeorgia Shepherd
  19. 10 Mobile App Monetization Strategies
    App Market InsightsGuest Insights

    June 27, 2023

    10 Mobile App Monetization Strategies

    Dive into these 10 mobile app monetization strategies for your mobile app or game.

    Raquel RíosRaquel Ríos