APPLE ADS CAMPAIGN MANAGER
Turn Apple Ads spend into revenue
An Apple Ads platform built on keyword discovery, not just automation, so your spend follows what performs, not just what installs.
200+ reviews on G2
WHY APPTWEAK
Apple Ads campaign management, built on 12 years of app market data
12 years of keyword and ranking data behind your Apple Ads, so you know which terms are worth paying for before you bid.
KEYWORD DISCOVERY
Find the high-intent keywords you're not bidding on yet
Surface the terms worth bidding on from AppTweak’s organic keyword data and the keywords already driving installs for your competitors.
Test candidates with automated exact-match experiments before you commit budget.
AUTOMATION & AI BIDDING
Let ROAS and revenue drive your bids
Connect your MMP and set the rules and targets that fit your strategy, then automate as much or as little as you want. Save hours and stay in charge.
- Automation presets
Switch on prebuilt rules to raise bids on high-potential keywords or flag KPIs when they cross your threshold. - Custom rules
Build your own bid and budget rules on any Apple Ads or MMP event - AI Smart Bidding
Set a target CPA and let AppTweak’s AI adjust your bids to reach it with incremental changes that keep pace as performance shifts.
On which keywords am I losing share of voice to competitors?
Analyzing Apple ads data...
AD AGENT
Cut hours of analysis to minutes
Ask Ad Agent why your CPA moved, which campaigns are saturated, or which keywords are worth scaling.
Ad Agent reads your Apple Ads performance alongside your keyword rankings and answers with step-by-step recommendations and the reasoning behind each one.
CPP A/B TESTING
Test the page, not just the bid
Every bid and budget in your account is optimized. The product page those taps land on hasn’t changed since launch.
Test custom product pages per ad group and see which one actually converts the traffic you’re paying for.
INCREMENTALITY REPORTING
Prove what actually drove your installs
Incrementality Analysis separates the installs Apple Ads caused from the ones you would have won organically. The number you take into the budget meeting.
MANAGED SERVICES
Bring in Apple Ads experts
Prefer to hand it over? Our Apple Ads consultants run your campaigns in Campaign Manager, end to end or alongside your team, with 10+ years of App Store expertise behind every decision.
Campaign management
Full Apple Ads campaign management, plus automation setup and Smart Bidding monitoring.
Keyword strategy
Keyword discovery and ongoing optimization across your key markets.
Creative & CPPs
Custom product page creation and creative testing.
Measurement
Incrementality and cannibalization analysis, with monthly reporting and performance reviews.
CUSTOMER STORIES
See why 2,000+ mobile
leaders trust AppTweak
Years of
AppTweak data
Monthly Apple Ad
spend managed
Keywords tracked across
100+ storefronts
1:1
Dedicated Apple Ads Specialist on every account
“AppTweak changed how we manage Apple Ads. What used to require daily manual reviews now runs through hundreds of automated optimizations each week across our key markets. That gave our team more time to focus on strategy, and deliver our best results yet.”
John Ross
SR. MANAGER, DIGITAL UA AT PRIZEPICKS
lower CAC for PrizePicks
RECOGNIZED ON G2
Make every Apple Ads dollar count
Frequently asked questions
Below we answer the most common questions about AppTweak's Campaign Manager.
What is AppTweak’s Campaign Manager?
Campaign Manager in AppTweak is an Apple Ads management tool to build, run, and optimize Apple Ads campaigns directly within the AppTweak platform.
It centralizes campaign creation, advanced keyword discovery, bid optimization, competitive intelligence, AI-powered automation, and performance monitoring, blending Apple Ads campaign data with ASO metrics for a unified growth view.
Why use AppTweak’s Campaign Manager instead of managing Apple Ads manually?
Managing Apple Ads manually means creating campaigns, researching keywords, adjusting bids and analyzing performance directly in Apple’s interface.
AppTweak’s Campaign Manager adds automation, competitive intelligence and MMP integrations on top of Apple Ads. You get access to 12+ keyword research tools, competitor insights and search volume data directly inside your campaign workflow.
Campaign Manager also connects with major MMPs, allowing you to optimize campaigns based on post-install data such as registrations, CPA or ROAS. Combined with automated bid and budget management, this helps you scale Apple Ads more efficiently while reducing manual work.
How does Campaign Manager help with keyword discovery?
Campaign Manager helps with keyword discovery by integrating AppTweak’s 12+ keyword research tools directly into the Apple Ads workflow. It enables marketers to discover, evaluate, and test new app store keywords without relying only on seed terms.
You can explore related keywords, competitor terms, trending searches, and long tail variations enriched with search volume and relevancy data, then add selected keywords to campaigns in a few clicks.
With one click, you can launch a Keyword Discovery Experiment. Campaign Manager automatically creates an exact match discovery campaign populated with new keywords and a controlled budget. You can quickly identify which keywords drive impressions, taps, and installs, then move top-performing terms into core campaigns to scale efficiently.
How does AppTweak connect ASO and Apple Ads strategy?
AppTweak connects ASO and Apple Ads through a shared data foundation and unified workflow.
Campaign Manager is built directly on top of AppTweak’s ASO infrastructure, meaning Apple Ads campaigns run on the same keyword database, search volume models, and competitive intelligence used for organic optimization.
This allows teams to use the exact same keyword data for both strategies: high-opportunity ASO keywords can be added directly to Apple Ads campaigns, while Apple Ads performance data such as taps, installs, and CPA can inform metadata updates and organic prioritization.
Also AppTweak’s AI Agents are built on the same unified ASO + Apple Ads data architecture. Instead of analyzing paid and organic performance separately, the Agents can interpret full account context across keywords, campaigns, rankings, and revenue signals.
What automation features does Campaign Manager provide for Apple Ads?
AppTweak’s Campaign Manager provides three automation options for Apple Ads: presets, custom rules, and AI-powered Smart Bidding.
Each option offers a different level of control and flexibility.
- Presets are ready-made automation templates. They cover common scenarios, such as decreasing bids for high-CPA keywords or increasing bids for efficient terms. Presets allow teams to activate automation immediately without building custom logic
- Custom rules allow advertisers to define specific triggers and actions. You can adjust bids based on CPA, impression share, taps, installs, or MMP post-install events. For example, a keyword generating installs but zero purchase events can be paused automatically.
- Smart Bidding uses AI to optimize bids toward a single defined goal, such as target CPA or ROAS. After you set the objective, the system automatically adjusts bids to match it. Smart Bidding prioritizes speed and reduces daily manual input.
How is Ad Agent different from other AI agents for Apple Ads?
Ad Agent is AppTweak’s AI agent for Apple Ads. It analyzes your campaign performance, reads your metrics, and provides strategic, actionable recommendations based on your actual results.
Many AI tools for Apple Ads rely on market intelligence data and operate outside the campaign management workflow. As a result, their suggestions are often generic and not tied to real account performance.
How does Campaign Manager improve ROAS for Apple Ads?
Campaign Manager improves ROAS by optimizing Apple Ads toward revenue and in-app events instead of installs alone. By connecting a mobile measurement partner (MMP), marketers can send post-install data such as purchases, subscriptions, or retention signals directly into Campaign Manager.
This allows teams to:
- Optimize bids toward CPA or ROAS targets
- Identify keywords driving high-value users
- Reallocate budget based on real revenue impact
- Ensure every dollar in their budgets is optimized efficiently
Automation rules and Smart Bidding algorithms adjust bids automatically within defined guardrails, helping maintain performance while scaling spend efficiently.
How does Campaign Manager track competitor activity in Apple Ads?
Campaign Manager is powered by AppTweak’s proprietary intelligence for Apple Ads, built by continuously observing factors like which ads appear for which search keywords, in which storefronts, and how often they show over time. From this observable data, we algorithmically derive estimates of competitors’ presence, relative visibility, and impression share. It enables marketers to understand where competitors are bidding, how aggressively they compete, and how their strategy evolves over time.
With Campaign Manager, you can:
- See which keywords competitors are active on in Apple Ads
- Analyze Share of Voice trends on priority terms
- Monitor competitor presence across countries and markets
- Identify shifts in competitive pressure over time
How does AppTweak connect ASO & Apple Ads?
AppTweak is a leading platform for ASO and Apple Ads campaign management.
Campaign Manager is built on top of AppTweak’s ASO infrastructure, meaning paid campaigns run on the same keyword database, search volume models and competitive intelligence used for organic optimization.
This allows you to use the exact same keyword data for both organic and paid strategies. High-opportunity ASO keywords can be added directly to Apple Ads campaigns. Paid performance data such as taps, installs and CPA can then be used to prioritize keywords in your metadata.
Instead of managing ASO and Apple Ads in separate tools, both channels operate from one shared data foundation. This alignment helps teams make consistent keyword decisions and maximize total App Store visibility.
How is AppTweak’s Campaign Manager priced?
AppTweak’s Campaign Manager is a standalone product within AppTweak’s suite and is specifically designed for Apple Ads management.
You can use Campaign Manager for free if your Apple Ads spend is below $25,000 per month. The free Manage plan includes full access to keyword research tools, automation features and Ad Agent, allowing teams to launch, optimize and scale campaigns without upfront platform costs.
If your Apple Ads spend exceeds $25,000 per month, a 4% platform fee is applied to the overage.
For companies managing large Apple Ads budgets or requiring multiple seats, an Enterprise plan is available. The Enterprise plan offers more favorable pricing as well as additional features such as ad intelligence and extended support.
