This new guest post is brought to us by Kanika Upadhyay, Head of Ad Quality at Bidstalk (now part of AppLift). In this post, Kanika describes 3 AdTech misadventures that she has experienced and shares their learnings. Over my 6 years in adtech, I have come across various functions and operations which always bask in the glory of how their product and engineering life cycles have evolved. I have met various vendors, all of them …
Keywords Visibility Progression Comparison
Top & Worst Keywords Growth
Competitors Keywords Growth
Visibility score Check your app’s visibility progression over time.
Discover your ASO Visibility Score and trends for each of your followed keywords over time.
Easily compare your app’s visibility progression to your competitors.
Keywords performances Get insights on your best and worst keywords performance.
Top 10 ranking progression: discover the keywords for which your app is having the best ranking progression since the day, the week and the month before.
Worst 10 ranking progression: at the same time, discover the keywords for which your app is losing ground the most.
Check the Top 10 and Worst 10 ranking progression keywords of your competitors as well.
This will help you understand which keywords need to be kept and which need to be replaced.
Compare each ASO element of your app with your competitors on one single page (app icon, title, description, keywords,etc.). Follow your competitors' performance in time and track their evolution.Learn more
Keywords ranking history Monitor effectively your keywords performance in comparison with your competitors.
Check your app’s rankings on your followed keywords and discover your progression.
Evaluate your competitors’ keywords performance in time and compare it to yours on the same graph.
Export keywords details to Excel for any section.
Keywords Percentage Stack Discover your keywords rankings progression over time in a unique way!
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App Store Optimization (ASO) is getting increasingly popular while the app store market is dominated by two major actors: Apple and Google. Both of these stores have their own specificities that need to be understood in order to build a strong ASO strategy. This article underlines the 3 biggest ASO differences. Read the rest of this post on AppLift blog. Since the apparition of mobile applications, two app stores clearly shape the mobile app ecosystem. Of course, …
App marketing experts trust AppTweak
Thanks to AppTweak, we’ve implemented our full ASO programme for a huge e-commerce client. The app emerged as the No.1 app on Chrome and Spotlight search for travel, achieved the highest average app review ratings in the travel sector and managed an organic download rate twice that of paid.App Marketing Specialist at Yodel Mobile