iOS 15 Conversion Optimization Content Hub
With iOS 15, Apple introduces a set of features to help app developers optimize their app page. We’ve gathered everything you need to know to get ready for iOS 15, including exclusively unique data on App Store creatives that we’ve never shared before!
iOS 15: What’s New For ASO
In September, Apple will release the iOS 15 update. This is one of the largest updates since iOS 11 for ASO and with this update, Apple will provide developers with even more ways to make their app page more relevant and effective.Learn more
Product Page Optimization
Apple will finally release an A/B testing feature, allowing app developers to test up to three different treatments of their app page to see which one resonates best with their audience.
App developers will be able to A/B test icons, screenshots, and app preview videos.
Custom Product Pages
App developers will be able to create up to 35 variations of their app page to showcase diverse features and content to different users.
These Custom Product Pages will be accessible via a unique url, giving advertisers new ways to boost the performance of their ad campaigns.
To keep their users more engaged, app developers will be able to promote events (challenge, competition, major update, new season, etc.) directly within the App Store.
Event Cards will appear on product pages, the search results (instead of the screenshots for users who have already downloaded the app) and editorial content.
iOS 15 Checklist
Check out our detailed guide on everything you need to know about iOS 15 and ASO, including a step-by-step checklist on how to get ready.
Data & Best Practices for Creative Optimization
Conversion Optimization will be at the heart of every ASO practitioner's strategy in 2022. Thorough research and planning are crucial when developing an A/B testing strategy or creating up to 35 Custom Product Pages. To help you get started, our team of data scientists has gathered unique data on creative trends in the App Store. Below, you can also find a collection of blogs with tips and best practices.
Grow your apps & games with data-driven insights!
How to improve your A/B tests’ reliability
Don’t see the expected conversion uplit after implementing the winning version of your A/B test? Learn how you can run A/B/B tests to avoid false positives.
AppTweak Features to Help You Get Ready For iOS 15
AppTweak is the leading ASO tool driven by data science. AppTweak empowers mobile leaders to grow their apps and games with actionable insights in a simple interface.
Trusted by more than 1,500 mobile leaders in over 70 countries
Preview your Custom Product Pages
With AppTweak’s App Page Preview feature you can simulate what your Custom Product Pages will look like on an iPhone X.
Easily compare your Custom Product Page with your current App Page.
Preview your Custom Product Pages in dark mode
Spy on your competitors A/B tests
Product page optimization is not available yet on iOS but has been around for a while on Google Play. AppTweak has unique insights about your competitor’s A/B testing strategy on Google Play that you can use to inform your strategy on iOS.
Find out when competitors are running A/B tests and for how long.
A/B Test Variants
See all the different variants competitors are testing.
Get ready for iOS 15 with AppTweak.