Get Ready for iOS
15 With AppTweak

iOS 15

iOS 15 Conversion Optimization Content Hub

With iOS 15, Apple introduces a set of features to help app developers optimize their app page. We’ve gathered everything you need to know to get ready for iOS 15, including exclusively unique data on App Store creatives that we’ve never shared before!

iOS 15: What’s New For ASO

In September, Apple will release the iOS 15 update. This is one of the largest updates since iOS 11 for ASO and with this update, Apple will provide developers with even more ways to make their app page more relevant and effective.

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  • Product Page Optimization

    Product Page Optimization

    Apple will finally release an A/B testing feature, allowing app developers to test up to three different treatments of their app page to see which one resonates best with their audience.

    App developers will be able to A/B test icons, screenshots, and app preview videos.

    Learn more
  • Custom Product Pages

    Custom Product Pages

    App developers will be able to create up to 35 variations of their app page to showcase diverse features and content to different users.

    These Custom Product Pages will be accessible via a unique url, giving advertisers new ways to boost the performance of their ad campaigns.

    Learn more
  • In-App Events

    In-App Events

    To keep their users more engaged, app developers will be able to promote events (challenge, competition, major update, new season, etc.) directly within the App Store.

    Event Cards will appear on product pages, the search results (instead of the screenshots for users who have already downloaded the app) and editorial content.

    Learn more

Data & Best Practices for Creative Optimization

Conversion Optimization will be at the heart of every ASO practitioner's strategy in 2022. Thorough research and planning are crucial when developing an A/B testing strategy or creating up to 35 Custom Product Pages. To help you get started, our team of data scientists has gathered unique data on creative trends in the App Store. Below, you can also find a collection of blogs with tips and best practices.

AppTweak Features to Help You Get Ready For iOS 15

AppTweak is the leading ASO tool driven by data science. AppTweak empowers mobile leaders to grow their apps and games with actionable insights in a simple interface.

Trusted by more than 1,700 mobile leaders worldwide

Preview your Custom Product Pages

With AppTweak’s App Page Preview feature you can simulate what your Custom Product Pages will look like on an iPhone X.


Easily compare your Custom Product Page with your current App Page.

Dark Mode

Preview your Custom Product Pages in dark mode

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App Preview Feature

Spy on your competitors A/B tests

Product page optimization is not available yet on iOS but has been around for a while on Google Play. AppTweak has unique insights about your competitor’s A/B testing strategy on Google Play that you can use to inform your strategy on iOS.

Metadata Timeline

Find out when competitors are running A/B tests and for how long.

A/B Test Variants

See all the different variants competitors are testing.

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AppTweak’s Timeline