ASO Trends & Benchmarks : A Comprehensive Data Study

Did you know that a surprising 66% of top apps are missing out on a huge opportunity by not running in-app events? Our 2024 ASO Trends & Benchmarks data study explores how leading apps and games leverage localization, frequent metadata updates, dynamic in-app events, and custom product pages to improve their performance in the app stores.

Whether you’re aiming to expand globally or improve user engagement, this report offers valuable data insights needed to optimize your app store strategy and drive growth.

ASO Trends & Benchmarks : A Comprehensive Data Study - guide cover

What you'll find inside

What you'll find inside
  1. Do top apps & games update their metadata frequently?

    Find out whether more popular apps and games optimize their metadata and creatives regularly.

  2. How often do top apps & games localize their metadata?

    Discover the top countries that localize their app metadata and learn the localization trends of leading apps and games.

  3. Do higher ratings lead to increased search visibility in the app stores?

    Learn from our data how a robust review management strategy can help optimize your app's visibility in the app stores.

  4. Which top app & game categories leverage more in-app events (Apple) & promotional content (Google) per year?

    Discover whether top apps and games are fully leveraging in-app events or if there are untapped opportunities.

  5. Discover the impact of CPPs in Apple Search Ads

    Find out if apps and games target more generic or competitor keywords with CPPs.

31 Pages

Compelling and easy-to-read content that will keep you engaged to the end.

Precise Data

We leverage our deep learning algorithms to highlight actionable insights.

New Insights

Unique data to boost your understanding of ASO benchmarks.

App Store Marketing & Intelligence Platform

Attract new users, create high-converting app pages, monitor performance & drive more downloads.

App Store Marketing & Intelligence Platform
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