The Ultimate Keyword Audit Template [Excel]

Whether you’re new to ASO or an expert, researching, analyzing and selecting the right keywords is essential to grow your app’s visibility. That’s why we’ve put together our own free keyword audit template—a tool we hope will kick-start your keyword optimization strategy.

Image - The Ultimate Keyword Audit Template - guide cover

What you'll find inside

What you'll find inside
  1. Keyword Removal exercise to identify the keywords that are not contributing enough to your app’s visibility and need to be removed.

  2. Keyword Addition exercise to decide what keywords you want to replace the removed keywords with to increase your app's visibility.

  3. AppTweak’s expert tips on Keyword Removal & Keyword Addition

  4. Exercises and tips are divided by store - iOS and Google Play

4 Exercises

Step-by-step exercises to guide you in your keyword optimization strategy.

Expert Tips

First-class tips and best practices on keyword optimization from our ASO experts.

Fully Customizable

We have made this template to be highly customizable. Feel free to add/delete line items or change things as you see fit!


What is a keyword audit template?

A keyword audit template provides a step-by step process to research, analyze and optimize your current metadata for your app or game. AppTweak’s Keyword Audit Template can help you break down your current metadata and identify areas of improvement.

We have devised this template to be accessible for both people having access to an ASO tool and those who don’t. Without access to a tool, you will have to pull data from other sources that will require more manual work or will not be as accurate (some data is better than no data!)

How do you use the Keyword Audit Template?

This keyword audit template can be used to optimize your app metadata and identify the most relevant keywords for your app via guided exercises and expert tips.

Who should use the Keyword Audit Template?

The keyword audit template is made by ASO experts for ASO experts.

For ASO beginners, this template can be a good way to get started with ASO and kick-start your keyword optimization strategy for your app.

For ASO experts, this template can be a good way to revise the basics of keyword optimization by following the guidance and tips that our ASO experts use in their own analysis.

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