The Beginners Guide to App Store Optimization

Are you new to app store optimization? In this guide, you’ll find everything you need to know about ASO, app store ranking signals, how ASO is different for the App Store & Google Play, and expert tips on how to ge

The Beginners Guide to App Store Optimization

What you’ll find inside

The Beginners Guide to App Store Optimization
  1. What is ASO and why is it important?

    Understanding App Store Optimization (ASO) and using it to help improve an app’s visibility in the app stores.
  2. What are the ASO ranking signals?

    Identifying the main factors that the app stores take into account when deciding which app to rank.
  3. Main differences between ASO in the App Store and Google Play

    Analyse how ASO is unique to the App Store and Google Play and have different impacts on keyword rankings and conversion rate optimization.
  4. Expert tips on how to get started with ASO

    Learn how to audit competitor’s performance, tips for keyword research, and how to optimize creative elements and localization.
translation missing: us.pages.aso-resources.guides.guide.content_intro_bullet_1

21 Pages

Compelling, insightful, and easy-to-read content that keeps you engaged till the end.
translation missing: us.pages.aso-resources.guides.guide.content_intro_bullet_2

Expert Tips

First-class tips and best practices from our ASO experts.
translation missing: us.pages.aso-resources.guides.guide.content_intro_bullet_3

Precise Data

We leverage our deep learning algorithms to highlight actionable insights.
The Beginners Guide to App Store Optimization The Beginners Guide to App Store Optimization The Beginners Guide to App Store Optimization

#1 ASO Tool For Apps & Games Driven by Data Science

AppTweak fuels growth for the world’s most popular apps and games by providing actionable insights in a simple interface.

Our all-in-one platform offers ASO Intelligence, Ad Intelligence, App Intelligence and Market Intelligence.

Start Free Trial Schedule a Demo
ASO Tools for Apps & Games Driven by Data Science

Awarded ASO Tool of the Year 2021

App Growth Summit 2021 Awards - ASO Tool of the Year

Recognized ASO Leader

4.7/5
  • AppTweak answered our need to improve not only our organic installs but also our overall conversion of page views to installs.

    Elizaveta Kostyukhina

    Supersolid

    Head of User Acquisition at Supersolid
  • AppTweak is different as it allows us to gain valuable insights for our ASO strategy without the need to connect our clients’ developer accounts into the platform.

    Rishan Weerakoon

    Yodel Mobile

    Senior Growth Manager at Yodel Mobile
  • We use AppTweak amongst other tools to delve into keyword optimization for various clients. It offers some great features in terms of competitor insights, visibility scores etc. In particular, it’s UI is simple and straightforward.

    Pablo Penny

    Phiture

    ASO Manager at Phiture
  • Trusted by more than 1,700 mobile leaders worldwide

    • scopely
    • duolingo
    • jamcity
    • booking
    • bandai-namco
    • shipt