Beginner guide description
Are you new to app store optimization? In this guide you’ll find everything you need to know about ASO and expert tips on how to get started.
- What is ASO and why is it important?
- ASO ranking signals: what are the factors the app stores take into account when deciding which app to rank
- The main differences between ASO in the Apple App Store & Google Play Store
- Expert tips on how to get started. Including how to audit competitor’s performance, tips for keyword research, how to optimize creative elements and localization.

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