Discover Most Used Keywords per App Category [2020]

by Alex Moulder
Senior Account Manager

November 30, 2020 — 3 min read

Do you want to know what are the most used keywords in your app’s category? Well here’s a nice insight! We took the top 500 apps on IOS and Google Play (US), scanned through their title & subtitle (IOS) / title & short description (Android) and unveiled the top repeated keywords for 5 selected categories. Scroll and find out if you are you using the same keywords as the majority of your competitors…

Most repeated keywords in title, subtitle/short description by category

These keywords can help you better understand the words that are most used among the apps of the same category and how popular they are. You can check their volume and competition on AppTweak to identify which have the best potential for your ASO.

You’ll find below the exact data we collected for each set of words. The percentage is the percentage of apps that have the given keyword (or keyword combination) at least once in their metadata (title & subtitle on IOS and title & short description on Android). Stop words were removed.

US – Games

iOS		Google Play
Game	3.56%	Game	3.20%
Puzzle	1.72%	Free	1.49%
3d	1.60%	Games	1.18%
Games	1.54%	Play	1.03%
Best	0.83%	Puzzle	1%
Fun	0.83%	3d	0.84%
Run	0.77%	Fun	0.78%
Word	0.74%	World	0.64%
Puzzles	0.58%	Best	0.56%
Brain	0.55%	Word	0.54%
Match	0.83%	Win	0.48%
Color	0.49%	Simulator	0.40%
Play	0.46%	Run	0.37%
Simulator	0.46%	New	0.36%
Home	0.43%	Battle	0.36%
Puzzle game	0.74%	Master	0.34%

US – Education

iOS		Google Play
Learn	2.75%	Learn	2.43%
Games	2.75%	Free	1.41%
Kids	2.15%	App	1.21%
Math	1.53%	Kids	1%
Learning	1.47%	English	0.91%
App	1.11%	Learning	0.86%
Play	0.96%	Math	0.80%
Test	0.87%	Games	0.79%
Town	0.75%	Fun	0.59%
Baby	0.75%	Language	0.58%
Fun	0.72%	Play	0.52%
Practice	0.69%	Game	0.48%
Toddler	0.63%	Spanish	0.47%
Preschool	0.60%	Guide	0.44%
Solver	0.57%	Languages	0.43%
Homework	0.57%	Baby	0.39%

US – Business

iOS		Google Play
App	2.22%	App	2.07%
Mobile	1.74%	Mobile	1.36%
pdf	1.52%	Business	1%
Scanner	1.44%	Free	0.92%
Work	1.33%	Maker	0.91%
Phone	1.11%	Manage	0.85%
Business	1.07%	pdf	0.82%
Scan	1.04%	Work	0.82%
Call	0.96%	Logo	0.65%
Fax	0.93%	Logo Maker	0.63%
Jobs	0.89%	Job	0.56%
Find	0.89%	Access	0.56%
Job	0.82%	Time	0.56%
Search	0.74%	Job Search	0.54%
Recorder	0.74%	Fax	0.51%
Scheduling	0.70%	Phone	0.50%

US – Food and Drink

iOS		Google Play
Food	3.53%	Order	2.13%
Delivery	3.32%	Food	2%
Order	3.24%	App	2.04%
Rewards	3.07%	Rewards	1.80%
Food Delivery	2.64%	Delivery	1.65%
Recipes	2.00%	Recipes	1.65%
Earn Rewards	1.70%	Earn	1.00%
Meal	1.36%	Pizza	0.92%
Earn	1.23%	Free	0.65%
App	1.23%	Online	0.62%
Pizza	1.02%	Mobile	0.56%
Ordering	0.94%	Ordering	0.53%
Grocery	0.68%	Easy	0.51%
Restaurant	0.64%	Grocery	0.50%
Healthy	0.64%	Meal	0.48%
Coffee	0.64%	Points	0.48%

US – Health and Fitness

iOS		Google Play
Tracker	3.19%	App	2%
Fitness	2.19%	Tracker	1.50%
Sleep	2.19%	Fitness	1.43%
Workout	2.04%	Weight	1.39%
Weight Loss	1.89%	Sleep	1.25%
App	1.79%	Workout	1.25%
Weight	1.61%	Home	1.15%
Home	1.52%	Health	1.08%
Meditation	1.28%	Workouts	0.85%
Health	1.25%	Free	0.79%
Workouts	1.12%	Yoga	0.76%
Loss	0.94%	Meditation	0.68%
Calorie Counter	0.91%	Lose	0.68%
Daily	0.88%	Track	0.65%
Home Workout	0.85%	Counter	0.60%
Sounds	0.82%	Loss	0.57%

Discover more keyword data on AppTweak!

by Alex Moulder, Senior Account Manager

Alex is an ASO Manager at AppTweak helping apps increase their visibility. She has a passion for animals, reading, and like the rest of the AppTweak team, good food.