Discover Most Used Keywords per App Category [2020]

Alex Moulder by
ASO Expert at AppTweak

Last updated: 4 min read

Do you want to know what are the most used keywords in your app’s category? Well here’s a nice insight! We took the top 500 apps on IOS and Google Play (US), scanned through their title & subtitle (IOS) / title & short description (Android) and unveiled the top repeated keywords for 5 selected categories. Scroll and find out if you are you using the same keywords as the majority of your competitors…

Most Repeated Keywords in Title and Subtitle/Short Description by Category

These keywords can help you better understand the words that are most used among the apps of the same category and how popular they are. You can check their volume and competition on AppTweak to identify which have the best potential for your ASO.

You’ll find below the exact data we collected for each set of words. The percentage is the percentage of apps that have the given keyword (or keyword combination) at least once in their metadata (title & subtitle on IOS and title & short description on Android). Stop words were removed.

US – Games

iOS Google Play
Game 3.56% Game 3.20%
Puzzle 1.72% Free 1.49%
3d 1.60% Games 1.18%
Games 1.54% Play 1.03%
Best 0.83% Puzzle 1%
Fun 0.83% 3d 0.84%
Run 0.77% Fun 0.78%
Word 0.74% World 0.64%
Puzzles 0.58% Best 0.56%
Brain 0.55% Word 0.54%
Match 0.83% Win 0.48%
Color 0.49% Simulator 0.40%
Play 0.46% Run 0.37%
Simulator 0.46% New 0.36%
Home 0.43% Battle 0.36%
Puzzle game 0.74% Master 0.34%

US – Education

iOS Google Play
Learn 2.75% Learn 2.43%
Games 2.75% Free 1.41%
Kids 2.15% App 1.21%
Math 1.53% Kids 1%
Learning 1.47% English 0.91%
App 1.11% Learning 0.86%
Play 0.96% Math 0.80%
Test 0.87% Games 0.79%
Town 0.75% Fun 0.59%
Baby 0.75% Language 0.58%
Fun 0.72% Play 0.52%
Practice 0.69% Game 0.48%
Toddler 0.63% Spanish 0.47%
Preschool 0.60% Guide 0.44%
Solver 0.57% Languages 0.43%
Homework 0.57% Baby 0.39%

US – Business

iOS Google Play
App 2.22% App 2.07%
Mobile 1.74% Mobile 1.36%
pdf 1.52% Business 1%
Scanner 1.44% Free 0.92%
Work 1.33% Maker 0.91%
Phone 1.11% Manage 0.85%
Business 1.07% pdf 0.82%
Scan 1.04% Work 0.82%
Call 0.96% Logo 0.65%
Fax 0.93% Logo Maker 0.63%
Jobs 0.89% Job 0.56%
Find 0.89% Access 0.56%
Job 0.82% Time 0.56%
Search 0.74% Job Search 0.54%
Recorder 0.74% Fax 0.51%
Scheduling 0.70% Phone 0.50%

US – Food and Drink

iOS Google Play
Food 3.53% Order 2.13%
Delivery 3.32% Food 2%
Order 3.24% App 2.04%
Rewards 3.07% Rewards 1.80%
Food Delivery 2.64% Delivery 1.65%
Recipes 2.00% Recipes 1.65%
Earn Rewards 1.70% Earn 1.00%
Meal 1.36% Pizza 0.92%
Earn 1.23% Free 0.65%
App 1.23% Online 0.62%
Pizza 1.02% Mobile 0.56%
Ordering 0.94% Ordering 0.53%
Grocery 0.68% Easy 0.51%
Restaurant 0.64% Grocery 0.50%
Healthy 0.64% Meal 0.48%
Coffee 0.64% Points 0.48%

US – Health and Fitness

iOS Google Play
Tracker 3.19% App 2%
Fitness 2.19% Tracker 1.50%
Sleep 2.19% Fitness 1.43%
Workout 2.04% Weight 1.39%
Weight Loss 1.89% Sleep 1.25%
App 1.79% Workout 1.25%
Weight 1.61% Home 1.15%
Home 1.52% Health 1.08%
Meditation 1.28% Workouts 0.85%
Health 1.25% Free 0.79%
Workouts 1.12% Yoga 0.76%
Loss 0.94% Meditation 0.68%
Calorie Counter 0.91% Lose 0.68%
Daily 0.88% Track 0.65%
Home Workout 0.85% Counter 0.60%
Sounds 0.82% Loss 0.57%

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Alex Moulder
by , ASO Expert at AppTweak
Alex is an ASO Expert at AppTweak helping apps increase their visibility. She has a passion for animals, reading, and like the rest of the AppTweak team, good food.