Discover Most Used Keywords per App Category [2020]

Alex Moulderby
Senior Account Manager

3 min read

Do you want to know what are the most used keywords in your app’s category? Well here’s a nice insight! We took the top 500 apps on IOS and Google Play (US), scanned through their title & subtitle (IOS) / title & short description (Android) and unveiled the top repeated keywords for 5 selected categories. Scroll and find out if you are you using the same keywords as the majority of your competitors…


Most repeated keywords in title, subtitle/short description by category

These keywords can help you better understand the words that are most used among the apps of the same category and how popular they are. You can check their volume and competition on AppTweak to identify which have the best potential for your ASO.

You’ll find below the exact data we collected for each set of words. The percentage is the percentage of apps that have the given keyword (or keyword combination) at least once in their metadata (title & subtitle on IOS and title & short description on Android). Stop words were removed.

US – Games

iOSGoogle Play
Game3.56%Game3.20%
Puzzle1.72%Free1.49%
3d1.60%Games1.18%
Games1.54%Play1.03%
Best0.83%Puzzle1%
Fun0.83%3d0.84%
Run0.77%Fun0.78%
Word0.74%World0.64%
Puzzles0.58%Best0.56%
Brain0.55%Word0.54%
Match0.83%Win0.48%
Color0.49%Simulator0.40%
Play0.46%Run0.37%
Simulator0.46%New0.36%
Home0.43%Battle0.36%
Puzzle game0.74%Master0.34%

US – Education

iOSGoogle Play
Learn2.75%Learn2.43%
Games2.75%Free1.41%
Kids2.15%App1.21%
Math1.53%Kids1%
Learning1.47%English0.91%
App1.11%Learning0.86%
Play0.96%Math0.80%
Test0.87%Games0.79%
Town0.75%Fun0.59%
Baby0.75%Language0.58%
Fun0.72%Play0.52%
Practice0.69%Game0.48%
Toddler0.63%Spanish0.47%
Preschool0.60%Guide0.44%
Solver0.57%Languages0.43%
Homework0.57%Baby0.39%

US – Business

iOSGoogle Play
App2.22%App2.07%
Mobile1.74%Mobile1.36%
pdf1.52%Business1%
Scanner1.44%Free0.92%
Work1.33%Maker0.91%
Phone1.11%Manage0.85%
Business1.07%pdf0.82%
Scan1.04%Work0.82%
Call0.96%Logo0.65%
Fax0.93%Logo Maker0.63%
Jobs0.89%Job0.56%
Find0.89%Access0.56%
Job0.82%Time0.56%
Search0.74%Job Search0.54%
Recorder0.74%Fax0.51%
Scheduling0.70%Phone0.50%

US – Food and Drink

iOSGoogle Play
Food3.53%Order2.13%
Delivery3.32%Food2%
Order3.24%App2.04%
Rewards3.07%Rewards1.80%
Food Delivery2.64%Delivery1.65%
Recipes2.00%Recipes1.65%
Earn Rewards1.70%Earn1.00%
Meal1.36%Pizza0.92%
Earn1.23%Free0.65%
App1.23%Online0.62%
Pizza1.02%Mobile0.56%
Ordering0.94%Ordering0.53%
Grocery0.68%Easy0.51%
Restaurant0.64%Grocery0.50%
Healthy0.64%Meal0.48%
Coffee0.64%Points0.48%

US – Health and Fitness

iOSGoogle Play
Tracker3.19%App2%
Fitness2.19%Tracker1.50%
Sleep2.19%Fitness1.43%
Workout2.04%Weight1.39%
Weight Loss1.89%Sleep1.25%
App1.79%Workout1.25%
Weight1.61%Home1.15%
Home1.52%Health1.08%
Meditation1.28%Workouts0.85%
Health1.25%Free0.79%
Workouts1.12%Yoga0.76%
Loss0.94%Meditation0.68%
Calorie Counter0.91%Lose0.68%
Daily0.88%Track0.65%
Home Workout0.85%Counter0.60%
Sounds0.82%Loss0.57%

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Alex Moulder
by , Senior Account Manager
Alex is an ASO Manager at AppTweak helping apps increase their visibility. She has a passion for animals, reading, and like the rest of the AppTweak team, good food.